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Mar 31, 2020

Welcome to the LinkedIn Ads Show.

Couple of great resources:
1. Quick video of the pros/cons of Google Ads and LinkedIn Ads for B2B: Google Ads vs LinkedIn Ads for B2B

2. LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course

Contact us at Podcast@B2Linked.com with ideas for what you’d...


Mar 24, 2020

Welcome to the LinkedIn Ads Show.

Resources for this week:
LinkedIn Ads vs FB Ads for B2B Video
Marketing Land Article – FB :37 min per day
Wordstream article from 2018 with 17 mins per week
Course

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Transcript:

Facebook ads are all the...


Mar 17, 2020

Welcome to the LinkedIn Ads Show.

Resources for this week:

LinkedIn Learning Course

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Transcript:

Getting the right account organization and AB testing strategy on LinkedIn ads is crucial. Buckle up, we’re about to get nerdy.

Welcome to the...


Mar 10, 2020

Welcome to the LinkedIn Ads Show

On this episode, we're going to be talking about bidding and budgeting to get the lowest costs and the highest performance on LinkedIn's ads platform.

Resources for this week:

Budget tracking software: shape.io and adstage.io

Chart of how LinkedIn bidding works:


Mar 3, 2020

Welcome to the LinkedIn Ads Show

On this episode, I will be interviewing Tom Kim - Senior Product Marketing Manager at LinkedIn

Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.