Apr 13, 2023
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Show Transcript
AJ Wilcox
LinkedIn 's official marketing partner program. Who are these
partners? And how do you become one? What are the requirements? We
cover the LinkedIn partner program on this week's episode of the
LinkedIn ads show.
Illiana Acosta
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
AJ Wilcox
Hey there LinkedIn Ads fanatics, you've heard us talk about how
we're an official LinkedIn partner. And you've probably used the
tools of other partners to manage or report on your LinkedIn Ads
initiatives. I met Illiana Acosta , who's one of the senior
managers of the LinkedIn partner team at the B2Believe event that
was in November. We talked all about that event on episode 79. And
I thought it would be really interesting to bring her on and talk
to her all about the program. Many of you have asked me what it
takes to become a partner. So this episode is for you. First in the
news, Jae Oh, who's head of ads measurement and audiences at
LinkedIn. He wrote an article this month, called What's New With
the Company Engagement report on LinkedIn. For those of you who
don't know, there's this report that if you go and click on any of
your audiences that our company list uploads, or sometimes we call
them our ABM lists, if you click on that Companies list, it now
takes you to this report called the company engagement report. And
this is so cool. If you're advertising to a list of companies, now
you can get all of this analytics and demographics information
about who is actually engaging with your ads. It's way cool. Well,
Jae talked about all the new updates that have happened to it. And
I wanted to point out the things that I thought were really cool.
First off, there's this company segmentation feature. So now you
can dynamically prioritize the accounts that you're going after in
certain campaigns, you can actually create a static list of here
are the companies I want to go into which segment. But what's so
exciting to me is the dynamic segmentation, where now you can say
every day, I want LinkedIn to go to my list and go just for the
companies that have the highest engagement. And let's show ads
specifically to them. And you can have another segment, that's all
about low engagement. So now with your campaigns, you can show
different messages to companies that maybe aren't as engaged so we
can try something new. The static segment is actually just a
snapshot of the lowest engaged companies. And it's not going to
change. We've linked to that article down in the show notes. So go
give it a read and check it out. If that's interesting to you. I
wanted to highlight a review left by Craig Sea. And that's the last
name is S E. A. Craig says, "Very insightful and educational. I'm
so happy I came across this podcast, I've learned a lot from it.
Myself, being a beginner, started listening to this podcast. I've
also started AJ's course, which is giving me a lot of confidence to
get started running my own ads. Great podcast five stars from me."
Craig, thanks so much for heeding the call and leaving that review.
I'm so glad that couple of our resources could give you the
confidence to begin advertising. You get five stars for me as well.
Thanks, Craig. As a reminder, I want to feature you as well. If you
haven't already left us a review, please do. And I'd love to give
you a shout out. All right. Without further ado, we'll go ahead and
jump right into the interview. Let's hit it.
Illiana, I'm so excited to have you here. For those who don't know, Illiana is a senior manager on the LinkedIn ads business. She supports the LinkedIn Marketing Partners. She's also the Global Co Chair of the Latino ERG at LinkedIn. Illiana, thanks so much for being here.
Illiana Acosta
Thank you so much for having me. I appreciate the enthusiasm and
welcoming me on your show.
AJ Wilcox
You and I actually just met at the B2Believe event not too long ago
back in November. Yes. It was awesome to get to hang out with you
get to know you a little bit. I was excited to have you on the show
because obviously you know so much about this. So give us an
introduction to yourself. Tell us about yourself anything that I
may not have covered in the intro. Yeah. Well, I was
Illiana Acosta
Well, I was born on a Monday. Oh, wait, no, I won't go back that
far. I have been with LinkedIn for about four and a half years and
I have been supporting our channel sales business which is our
LinkedIn marketing partners program since day one. So I've seen it
since its let's call it infancy stages to now its teenage years
where we are operating almost like a mid level startup, if you
will, right. It's like this crazy, awesome, high growth team and
business that's supporting so much of what we're doing in our ads
business to grow our business, but more so ensure that we are
driving value for our customers with our marketing partners. In
addition to my day job in managing our enterprise partners ad tech
team. I am also the global co chair, as you mentioned, our
Hispanics of LinkedIn's Alliance ERG, which is really helping to
pour into our Latino community within our LinkedIn doors, but also
within the community at large. So I've been in that role for a
couple of years now, I'm actually stepping away from the co chair
role in a couple months and giving an opportunity to newcomers,
which is a little bittersweet, but we've done incredible work. And
I will continue investing in diversity, equity and inclusion in
some way, shape or form within the organization. So really excited
to be here. So thank you for having me.
AJ Wilcox
Very cool. I announced that you are part of the Latino ERG, we may
have listeners who aren't part of large organizations who may not
know about employee resource groups, can you share just a little
bit about what these groups are? Why They Matter?
Illiana Acosta
Absolutely. Let's take a step back as an employee, right? Every
single person experiences their tenure, if you will, with an
organization in different ways, some more than others, some
negatively, some positively. And so when we look at our workplace,
we tend to say like, I want to go somewhere where I feel like I
belong, or I want to make sure that people understand me, or that
I'm seen and heard and valued in a way that I haven't before. And
for that I need to find community. And so at LinkedIn, we have
about 10 ERG is employee resource groups that go everywhere from
Black, Latino, LGBTQ, plus the Asian community, veterans, etc, etc.
There's so many incredible groups and communities that people can
be a part of, as soon as they join the organization feel a complete
sense of belonging as soon as they join day one, but also find
people that they can relate to and build community with. And it's
also an incredible opportunity for allies, to learn more about
different communities and how they can be of support. Because at
the end of the day, we spent so much of our time at work and
working with individuals and colleagues. And all we want to make
sure is that we're doing really great work for people who
appreciate us who see us and understand that our differences are
what makes us so unique and great together.
AJ Wilcox
I love that. All right. So switching gears here to your role there
at LinkedIn, I would love to hear how you specifically are
supporting advertisers, maybe those of us who are listening who may
not already be LinkedIn partners.
Illiana Acosta
Yeah, absolutely. So our LinkedIn marketing partners, is a global
community of qualified technology and service providers that help
our customers, our marketers achieve more on LinkedIn, in simple
terms, like on our own work about us, you know, we're great, but
we're so much greater with our partners. With partners, everything
is better, right? So if I can give an example. So today, customers
are facing changing buyer behavior, right, for example, shifting to
e-commerce, etc. There's growth in the tech landscape. We're seeing
an increase in spending martech from advertisers. There is now more
new and emerging channels, right? Like think about it, the average
number of channels to make purchase decisions increased by 2x in
the last five years. And so it makes marketers jobs that much more
challenging to actually go get to their goals and objectives,
right. And so our marketing partners, our LinkedIn marketing
partners can help navigate and reduce some of these complexities.
And so what my role is, it's really working with a team of great
amazing high performers. And I lead a team that's working with our
enterprise level partners. And those enterprise level partners are
typically those partners that are working with our enterprise or
global strategic accounts. So those bigger, bigger customers at
LinkedIn. However, we have three different teams that support our
channel business today. So we have our enterprise partners, which I
just explained, are those bigger partners that are working with our
biggest accounts, so enterprise and strategic accounts, then we
have our skilled partners team that's led by my colleague, John
Hall, who's total awesomeness in the West Coast. And he's working
with these partners that are typically supporting our online sales
or customers or small to mid level size customers. And then we also
have our content partners, who are creating these custom content
solutions and creative solutions that help enhance a customer's
LinkedIn campaign on the platform. And that's led by my colleague,
Ally Rash, who's based out in New York. And so we have a whole
ecosystem of partners that can help customers address some of the
marketing challenges that they have, not only for LinkedIn, but as
a whole for their, you know, social media buying as a whole. And so
these partners, regardless of their enterprise, or scale, what we
classify them internally, they help customers save time, right? So
that they have to go through a less of a manual process to set up
or manage your campaigns. Like, seriously, can I get an amen for
saving time? Amen. Right. I'm like, I love saving time, anything to
make me operate more efficient, Sign me up. And so these partners
allow marketers to do that. They also allow them to plan more
accurately, or target for every stage of the funnel. And so now you
can actually sync your marketing strategy, your campaigns
optimizations across multiple channels, all within our partner
platforms. And so when you're thinking about activating your ad
campaign gains, you want to get the most out of every single dollar
you're investing. And so they also allow for a more in depth
understanding of the performance of your campaigns. So you can make
better decisions, you can shift dollars, you can shift creatives,
you can do things, and optimize on the fly and get so much more
value out of your campaigns with LinkedIn, and across our marketing
partners.
AJ Wilcox
So we obviously don't want to call out any specific partners. We
don't want to give anyone a preferred treatment here. Can you tell
us about what are some of the kinds of things that you can do
through partners, I'm imagining some will help you create
campaigns, some will help you optimize and manage some will help
you report. What sort of categories am I missing?
Illiana Acosta
Yeah, there's a few categories. So one, there's a ton of value in
using the partners just because, you know, they allow you to do so
much more with us. Over 70% of customers today, with LinkedIn are
already using one or more partners. And so everybody's coming to
the party. And so they are tapping into a partner for planning.
Right. So insights, helping you developing the right content and
creating your campaigns, targeting the right audiences at scale. So
planning, we have partners that support campaign execution and
tracking. So whether that's page management or campaign management
with LinkedIn, we also have partners that are supportive reporting
and ROI. And lead gen, everybody loves a good lead gen campaign.
And so there's so many ways that a partner is supporting customers
needs. It just really depends on what are your goals and
objectives, right, and let's start there. And then let's make sure
that as a company, LinkedIn, we're doing everything possible to tap
into our arsenal to address those challenges that you're having,
but also allowing you to get to your goals and objectives. And
sometimes that means, like, rockin out just with LinkedIn, right?
But sometimes that also means tapping into a partner that can help
you really elevate your campaigns and take your campaign
further.
AJ Wilcox
I totally agree with that. Alright, so if I could, I would love to
pull all of our listeners and ask them who is using a LinkedIn
partner for their campaign management or for any part of it? But
obviously, since we can't do that, I hear you correctly, you said
70% of LinkedIn advertisers are using a partner in one way or
another?
Illiana Acosta
Yeah, over 70%. They're using one or more partners. In many cases,
customers are using multiple partners for different use cases,
right. And so one might be using a partner for reporting. Another
one might be doing for lead gen, there's different use cases,
everybody has their special sauce, you know, and so a marketer has
the option to work with many partners in order to meet their
campaign objectives and more so their marketing goals for the year
for the quarter, whatever the case may be. And so yes, so a really
good chunk of our customers are already using a partner for their
LinkedIn campaigns today.
AJ Wilcox
Oh, yeah. All right. So this leads me to a really good question.
How have you seen partners in one way or another elevate your
customers LinkedIn campaigns?
Illiana Acosta
We're on a time constraint, so I can't even tell you all the
stories. You know, again, I've been here four and a half years. So
I've seen you know, across the gamut, small partners, large
partners deliver so much value for our customers. And so if I think
back to some recent real great wins, so we have metadata metadata,
and I know we're not supposed to calling out but these are success
stories, and you can find them on our hub. I'll give you the site
later, but one of our partners metadata helped oyster with their
full ABM strategy. And you know, we talked ABM at b2b believe in
November, and so therefore, ABM strategy and execution of ad
campaigns, I believe it resulted in 3x engagement rate on the
campaign, and it's doubled their ROI in less than 12 months. And so
I'm like, what is it that we did that right? It's like, okay,
medicine is one of our enterprise level partners that one of my
colleagues, managers, and then we have Zapier, who works with so
many of our customers. It's like Zapier makes you happier, it's an
inside joke on our team. But Zapier is real time. I know, it's so
corny, but it's fun. They have a real time lead gen solution, and
it worked with a customer harnessed.io to look at lead automation,
and they were able to improve the accuracy by 99%. From campaign
manager to market like huge Wow. And so it's kind of insane. And
there's there's other stories of like, you know, teams have reduced
their time by six hours per week. And while that might seem a lot
take six times 52 weeks, like that's a lot of hours that you're
saving a customer in managing their campaigns. Helping them operate
more efficiently, helping them to do more with less especially now
with this economic climate that, you know, we do have less
resources, we may have less people. So how do you operate more
efficiently when you're a brand that's activating 10, 20, 30, 100
campaigns in any given quarter? I would like to think that we're
all super people, super women and men and people, but there's only
so much we can do. So sometimes getting automated tools and tapping
into the right tools more than anything, I think can make the
biggest difference when you are executing your marketing campaigns
with us.
AJ Wilcox
I totally agree with this. We've had several episodes in the past
that are a partner product spotlight. So if anyone's ever curious,
they can go back and listen to some of those spotlights we put on
partners and different tools. But to your point about saving six
hours a week, I just think of this as a marketer. Yeah, it's not a
big deal to save six hours. But think about it. This is six, super
mundane and monotonous hours that don't need to be spent, you can
now go and spend that doing the really high value stuff, digging
deep into the account finding opportunities for scale or decrease
costs. So this really is a big deal. Yeah, we shouldn't be doing
the mundane. Exactly. And
Illiana Acosta
Partners make it more accessible. They have scalable tools, it
makes your day to day job a lot more simpler and more efficient.
And you can spend more time doing the things that really, really
require the most attention being more strategic. But you know, when
it comes to like copy and pasting things, right, like that,
sometimes it's a really long time, if you're managing multiple,
multiple campaigns. So how can we collectively LinkedIn and our
partners help to increase customer value, like, that's really why
I'm even on this team and in this business. I want to help drive
value, and I want to help make a difference, and how people are
operating every single day. On our own, again, I mentioned, we're
great, you know, we have amazing tools. But sometimes our customers
need more access to different tools that our partners provide. And
with our partners, they can do things simpler and more efficient,
like day parting and auto optimization rules, and add flighting,
and management, and creative optimizations and all the things that
customers need to enhance their marketing campaigns with us.
AJ Wilcox
Yes, and I can't tell you how excited I am that there is now this
partner ecosystem, because I kind of, quote unquote, grew up in the
world of PPC. And there are so many partners out there, if you're
running Google Ads, or Facebook Ads, there's so many different
tools that you can take advantage of. LinkedIn hasn't had that it
hasn't really been considered a tier one platform until what I
would say is fairly recent. And now we have all of those types of
things that you'd want to execute that you just mentioned, any of
those needs you have, you can go out and find a partner who is
doing this on LinkedIn. And I just want to say I think this is
super powerful. I'm so proud of where it's landed.
Illiana Acosta
Yeah, you know, it's so funny, because like, before I started
working here, I was like, B2B. B2B doesn't have to be boring, B2B
can be fun, and really insightful, and really an incredible way to
drive some meaningful business outcomes. And so we really have
transformed over the last several years, I'd like to think it's
when I joined the company, but I know that's not accurate. But it
really has transformed into this platform that I am so proud to be
a part of the growth of our LinkedIn ads business, the growth of
the overall organization, what we stand for, and how we're so we
are really doing everything we can to make sure that our customers,
our marketers are getting everything that they need from us to be
successful. And that is something that I am incredibly proud
of.
AJ Wilcox
Oh, I love it. I know there's a lot to the partner programs,
there's different tiers. Could you tell us a little bit about what
maybe benefits are there for partners?
Illiana Acosta
Yeah, so we have different tiers of partners, depending on the
tenure with us, but more so depending on the bandwidth and the use
cases that you all support, right? Data linked, is a partner of
ours, too. Yes, we know you're an OG, so this is good. Some other
benefits include having a one to one relationship with a partner
manager, depending on your level of tier. And that is incredible,
because you have a trusted resource that you can literally work
with every single week to help identify meaningful go to market
strategies that are going to help to elevate and drive awareness
around our value together as partners, and what we do for our
customers together. And so that is powerful, because we have, you
know, over 1000 partners in our ecosystem, but not every single
partner is managed, and that every single partner is certified
they're all on a journey. And so that's the journey that's the path
to get partner certified and into the the level of tear that
they're hoping to as they grow with us and they get manager or
partner manager on my team or John's team or Bruno's team or Lara's
team that I work with but, more so you know there's opportunity to
tap into additional resources that we have to drive go to market
together. There's opportunity to sync directly with our sales
teams. There's opportunity to work directly with our sales leaders
to identify leads, prospects, and more. So identify where can we
drive the most value for our customers together, there's
opportunity to be a part of our events that we have throughout the
year B2Believe, Partner Connect, I heart ABM, there's so many
different touch points that we can include here within, and vice
versa, right. There's also an opportunity for us to show up for
your events and be a part of any thought leadership, any webinars,
any in person sessions. There's opportunity to tell stories
together, I love telling stories together. Because together, we can
really help make a big difference. And so how do we tag team on all
efforts to really help again, elevate not so much our companies but
elevate the value that we're offering customers, right, because if
together, we continue to build solutions that will help address
market challenges and marketers find value in it working with us,
it's just going to be a byproduct of that, right? Like they want to
work people that can help solve things for them. And we want to do
that with our partners. And so So that's some of the benefits that
you can expect to receive from our partner program. Working with
our cross functional teams, we have dedicated resources on the
business development side, on the partner end side, we have our B2B
Institute, which is our think tank and is fully equipped with
incredible thought leaders. We have a full partner marketing team
that is ready and able to start on some really cool marketing
concepts that again, can help elevate the value that we're driving
for our customers. And so as we evolve this program and continue to
grow, there's so much information that we disseminate through
webinars and different methods. And so you can find a lot of that
on the hub, which is our LinkedIn marketing partner hub. If you
search on Bing, you can directly find that link. And I can also
share the links with you, AJ, so you can share out to your
followers, your subscribers on here. But yeah, so I think that
there's opportunity for are always on marketing programs, which
obviously you get visibility on our hub, which is external facing
for all customers and marketers to visit. So that will give you
free marketing and visibility for customers to come and learn more
about you. That hub also houses our success stories with customers
and partners. So that's another touch point that we can really have
there. And then again, as I mentioned before, I think for us, it's
really, really valuable. And we've had a lot of feedback from
partners, that having that FaceTime with our sales team, either one
on one or one to many, whether it be in a larger format or smaller,
has been incredibly valuable globally. And so our marketing
partners program is not just in North America, but it's literally
across the globe. And many of our partners support our customers
across the globe. And some are starting to really branch out into
different regions as well, helping to have that global footprint,
which is great.
AJ Wilcox
I love this. All right, here's a quick sponsor break, and then
we'll jump back into the interview.
Illiana Acosta
The LinkedIn Ads Show is proudly brought to you by B2Linked.com,
the LinkedIn Ads experts.
AJ Wilcox
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Alright, let's go ahead and jump back into the interview.
So I have to ask what qualifies someone to be a marketing partner? I'm imagining because this is with the API. This means these are people who are building tools, right? Who else is able to become a part?
Illiana Acosta
It really just depends on the use cases that you support, right?
What's your special sauce? And whether or not our API's currently
support the use case that you're looking to really invest in with
us. And so you know whether you as a platform can support a
campaign management, reporting an ROI. We talked about this before,
but audiences, page management insights, lead gen content and
creative. So if you fall under any of those use cases that we are
API support today, these are all specialties that our current
partners do support. If you fall under any of those, you may have a
good chance of becoming one of our LinkedIn marketing partners. So
there is a developer website that you can visit to apply to become
a partner and we will evaluate the use case that you currently
support how you're looking to really plug into our LinkedIn API's.
And if there's a match, and you fall under any of those
specialties, then we can start working together.
AJ Wilcox
Oh, if there is someone out there who's creating a tool or wants to
create a tool, what advice would you give them? What can they do to
better help their case to have a higher likelihood of being
prioritized or or being taken on as a partner?
Illiana Acosta
I think one be specific in your application, right? As you can
imagine, we get a ton of requests, be specific on what's your
special sauce, we want to hear about your special sauce to
obviously, if you have customers that are asking for it, that's
always a really great story to share with us. And so many of our
customers are working with us, they want to activate their LinkedIn
campaigns to our platform. And guess what, hey, we don't have
integration with you. So can we work on that? And so that's a
really great way, right? Because now we have customers asking for
this integration to happen. And we can start having those
conversations, we can start working with our business development
team, with our partner interest team, with our product team and
getting all our ducks in a row to make sure that happens. And total
sidebar, I said, ducks in a row, and I'm looking out my window. And
there's four ducks walking across the way by the lake. And it's so
funny.
AJ Wilcox
That's amazing.
Illiana Acosta
Perfect line. Yeah. So I think if they do that, I think that will
help build a case, right? Because whatever our customer needs from
us, like, we want to make sure that we're accommodating that. And
if one customer is asking for it, the likelihood of many other
customers is very high, are also demanding that. Again, we want to
work with customers in the way that they want to work with us. And
if that's via a partner, let's make it happen. And let's make sure
that we are helping to simplify the process and working with
LinkedIn as much as possible, ease the transaction between
customers, as partners, etc. To make sure that again, we help to
simplify the process working with us while also delivering value,
and really great outcomes for the marketer.
AJ Wilcox
Awesome Illiana. This has been fantastic. I appreciate you sharing
all this information about the partner program. My last question
for you is do you have anything exciting that you're working on
professionally, and personally?
Illiana Acosta
Yeah, I'm actually working on a few projects right now. One, I just
finished his voiceover workshop not long ago. And I really took the
course just to try to do more public speaking because I really
enjoy it, it really fills my cup. And then I started realizing,
wow, this is a really cool like opportunity to tap into. And it's
been really, really fun just trying to find ways to adjust my voice
and work on different projects. So voiceover has been really fun.
Also, I have a newsletter called Lost in Translation and sort of
tapping into the diversity piece. But the newsletter focuses on
highlighting challenges and limitations for historically excluded
groups. And it's a focus on experiences that have shaped who they,
I am, and how they and we and me I show up both in my professional
life and my personal life, because based on our experiences that
really shaped who we are and the way we show up at work. What else
am I working on? I'm doing a bunch of speaking engagements around
the power of authenticity and taming your inner critic, because you
know, impostor syndrome is real.
AJ Wilcox
We've all got it.
Illiana Acosta
Oh, my gosh, even on my best days, I'm like, wait, I'm like, no,
no, just go to sleep, go to sleep, girl go sleep. But you know,
covering topics, you know, the power that we each have. We
literally every single person listening on this and not listening,
we have the power and influence to create more diverse, more
inclusive, and more equitable spaces for every single member of the
workforce. And we have more power than we think. And so as you look
at your colleague next to you, whether it be in person or on the
virtual screen, I talk about how can we show up for others in a
meaningful way. And even the smallest action and thought could
actually make the biggest difference. And so I've been doing a lot
around speaking engagements around that, because I think that, you
know, the only way that we're going to change what this world looks
like, for future generations is if we start doing the work now.
That's some of the stuff I'm working on.
AJ Wilcox
So true. Is there any way that you want people to be able to reach
out to you after this interview? Do you want them to reach out to
you on LinkedIn or anywhere else?
Illiana Acosta
Yeah, tap into LinkedIn, honestly, crazy enough, my main social
platform and more tech platform that I leverage on a regular basis,
not because I work here, but I really enjoy being on the platform.
I feel like it feeds me in different ways mentally, spiritually,
and educationally and professionally. So LinkedIn, connect with me,
send me an InMail happy to dialogue, you know, have some dialogue
on there. And yeah, happy to answer any questions as well.
AJ Wilcox
Perfect. So we'll put a link to your LinkedIn profile down in the
show notes as well as the link to the marketing hub. Yes. Ileana,
thank you so much for joining us today and sharing of your wisdom.
Do you have any parting words for us?
Illiana Acosta
Yes. I have parting words for everyone listening, whether you are a
customer, whether you are a prospective partner, whether you are an
existing partner of ours, ask for what you need. If you don't ask,
you don't get right. We want to support you. We want to help you,
in working with us in a greater way. We want to have long term
sustainable partnership with our partners. We want to have long
term sustainable relationships with our customers. And we want to
make sure that we're doing everything possible for you to work with
us, and that we drive value in the way that you expect from us and
so ask for what you need. Connect with me and let's start the
conversation.
AJ Wilcox
Perfect. Illiana Acosta ladies and gentlemen, thank you so much for
being here. And please do everyone reach out to her shoot her an
InMail make sure you're connected to her. She's a fantastic
resource, especially for those who are partners or want to be
partners. So thank you again for being here.
Illiana Acosta
Thank you for having me. I appreciate it.
AJ Wilcox
All right, I've got the episode resources for you coming right up.
So stick around
Illiana Acosta
Thank you for listening to the LinkedIn Ads Show. Hungry for more?
AJ Wilcox, take it away.
AJ Wilcox
Okay, like we mentioned in the interview, we'll have a link to
Illiana Acosta's profile on LinkedIn. So make sure you go and
connect to her, send her a message, tell her she's awesome. She
also mentioned the partner hub where you can go and find out all
about LinkedIn marketing partners, the links there as well. You'll
also see the link to the company engagement report that we talked
about that was posted by Jae Oh, at LinkedIn. Now, if you're just
getting started on LinkedIn Ads, or know someone who is I'd love it
if you'd point them towards the LinkedIn Ads course on LinkedIn
learning. I'm the instructor on that one. And I know I'm a little
bit biased, but it is by far the highest quality and the lowest
cost LinkedIn Ads course out there. If this is your first time
listening, thank you and welcome. We'd love to have you subscribe,
so you can hear more episodes like this in the future. If this is
not your first time listening, I would love to invite you to rate
and review the podcast on whatever player you're using. Or if you
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That's where the majority of the reviews come in. We don't charge
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you can repay us and say thanks, is by leaving us a review. I'd
really appreciate it with any questions, suggestions, or
corrections for this episode or the podcast in general, reach out
to us at Podcast@B2Linked.com. With that being said, we'll see you
back here next week. I'm cheering you on in your LinkedIn Ads
initiatives.