Jun 22, 2023
Show Resources
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Show Transcript
AJ Wilcox
We ran LinkedIn Video Ads under three different objectives and
compare the results, we show you exactly how to get the best
performance for your video ads on this week's episode of the
LinkedIn Ads Show.
Speaker
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
AJ Wilcox
Hey there LinkedIn Ads fanatics, I've got a guest for you that I'm
super excited about today. It's Eric Jones, who is B2linked head of
marketing. He brought the results of a killer AB test to me and I
just had to have him on as a guest to share with you the results.
Eric is one of my favorite people on the planet. You'll appreciate
the depth that he thinks about LinkedIn ads in his responses, I
know you will. First in the news. When I logged into the platform
today, I saw a pop up announcement that says, "We've added new
metrics". While we make improvements on conversation ads, we'll
start tracking and reporting on headline impressions and headline
CTR. And then you can click learn more. So I did. As I clicked
this, it took me to a help article, all about the new conversation
ad format. And I was actually really shocked to see this because I
knew at some point that conversation ads are going to become
conversation starter ads. But this seems like an evolution even
before that. So there's this table in the bottom that shows you the
difference between legacy conversation ads, and the new and
improved ones. And what really caught my attention, were a couple
of the things. First is in frequency caps, you probably already
know that legacy conversation ads, they've only been sent to a
LinkedIn member once every 30 days. So once you've sent one, your
competitor can't send one for 30 days. But in the new and improved
one, it says it will generate up to three impressions every seven
days. So this is really interesting to me. Now our conversation ads
are going to have more impressions rather than just that initial
one. Now, you probably already know that the only way to pay for
conversation ads before was on a cost per send. And that was
usually anywhere between about 50 cents to $1 per send if you were
sending in North America. But the new and improved conversation ads
have a cost per click price. It says advertisers pay only for the
initial click that opens the message. The last call out I'll
mention here is that with the legacy conversation ads, it was right
at the top of either the focused or the unfocused version of your
inbox. But in the new and improved version, it opens in the focus
tab. And if someone clicks on the ad and then clicks on a call to
action button, the ad will stay in the focus tab. But if they click
to open the ad, but don't engage with any of the calls to action,
then it automatically gets moved to the other the unfocused inbox.
So this actually sounds really cool. And now that I'm reading
through this, this really could become conversation starter ads. So
maybe that's what this is. They're just not putting a name to it
yet. But everything I'm reading so far, I'm a fan of. I wanted to
highlight one review here from Apple podcasts, the user
FancyNancyPansty, which is the greatest username in the whole
world. Nancy, reach out to me, let me know that this is your
review. I'd love to tell you how impressive that name is. But she
says, "Makes me better at my job five stars. It's pretty nerdy to
look forward to a podcast about paid media buying, but I do. Really
great actionable content here. Fun and lighthearted and not dry.
Give it a listen." Nancy, I really appreciate that review. I try
really hard not to make this dry. Alright, without further ado,
let's jump right into the interview.
AJ Wilcox
I'm so excited to have Eric Jones on the podcast for the first
time. Eric is very much what I would consider my partner in crime.
I'll give you kind of his background here. He's been in digital
marketing for six plus years now, plenty of experience, obviously
with LinkedIn, but also with Google and Facebook. He's managed ad
campaigns in many different industries, many of which were also
B2B, SaaS, healthcare, finance, entertainment, and more. He's
currently our Director of Content Marketing here at B2Linked. Eric,
welcome to the show.
Eric Jones
AJ, I'm so stoked to be here. Thank you so much for having me.
AJ Wilcox
Absolutely. Eric, is the reason that we put these podcast episodes
together so efficiently. He works together with me on almost every
single one. So having him actually be interviewed on the show is a
big deal because he's been behind the scenes so much. So I'm
excited to actually have people hearing from you.
Eric Jones
And honestly, that means a lot. Thanks, AJ. I appreciate that call
out.
AJ Wilcox
Of course. All right. So obviously I give you a little bit of intro
tell us anything personal or otherwise that I didn't cover in the
intro.
Eric Jones
I think you pretty much covered it. I'm a digital marketing nerd at
heart with a passion for advertising and content strategy. That's
my profession by day, I would say if I were to add anything more, I
do have some side projects that I'm working on, including a graphic
novel and some tabletop games. So super fun stuff, just things that
I enjoy doing in my spare time.
AJ Wilcox
And I'll tell you, the graphic novel was one of the main reasons
that I wanted to hire you originally. How long have you been
here?
Eric Jones
It's been about three and a half years now,
AJ Wilcox
Three and a half years. So three and a half years ago, as I was
interviewing you, I was like, Whoa, if he's willing to work on a
graphic novel on the side, like that shows an intense dedication to
craft, it shows interest in writing, interest in visuals, these are
all very, very important to advertising, obviously. And it has not
led me down. You have not let me down, Thank you!
Eric Jones
That's good. That's really good. But I lived up to the expectation
at least. It's actually really funny because I did start my graphic
novel, but it's really been pushed to the backburner, especially
because I think my tabletop games have have kind of taken off a lot
faster than the graphic novel. So I've been investing a lot more
time into that lately. And I mean, I've got like three that I'm
working on all at once. It's a little chaotic, but it's been a
really, really cool learning experience. Like I said, it started
out as a passion project. But I would be thrilled if I could sell
them in the future. I think that'd be really cool. So that is my
eventual goal. But as of now, it's just been a really fun passion
project. And I'm excited to see where it goes.
AJ Wilcox
And this is all totally new to me to this. This is great to hear.
The reason we're bringing you on here for this episode is because
you just recently ran our super cool AB test. I'd actually probably
categorize it as a an ABC test. And I was so excited to share the
results of this with the audience. Who else better than the person
who ran the test to tell us all about it. So you've been running
this really cool test for about the last month. Can you give us the
setup? Tell us about what led you to want to start the test, how it
was set up, and all that?
Eric Jones
Yeah, absolutely. So the whole test really revolves around the
video ad format. It's arguably the ad format that we've had the
least experience with as a company. And that's not to say that we
don't believe in video, it's just that we've always held this
belief that video content is expensive, and time consuming to
produce. And I think a lot of businesses feel that way. I mean, as
we've worked with clients in the past who have wanted to run video,
that seems to be a consistent concern that they share with us is
it's difficult in general to create. And so we've we tend to steer
clear video. But we've recently come to the realization that video
doesn't have to be expensive or time consuming to produce. Video
can be raw, it can be concise, it doesn't have to be overly
produced to be effective. And personally, I think it's more
authentic that way. So we've been testing more short form video
content as a company. And because of that, because we haven't, like
used this ad format, much in the past, I did want to know what was
the most efficient way to run video. So that essentially led me to
testing this in the first place.
AJ Wilcox
I love it. Okay, so here's the test, it was running exactly the
same video ads across three different objectives. Because many
don't know, you can run video under a website visits objective,
which is kind of interesting. I think most know you can run it
under a video views campaign, that's in the name. So we have three
different objectives we can run it under. And I think you got
tipped off by one of the members of our team that there was a
certain objective that worked really well for video. Tell us about
that.
Eric Jones
Yeah, so one of our team members, we were just talking about video
ads and talking about the initiatives that we wanted to run for our
next paid ad campaign. And he talked about the experience that he
was having with running his own video ads, because he was running
video ads at the time for a client. He was saying that under the
engagement objective, he was seeing more cost efficiency then, when
he was running the website visits objective. And I thought that was
super interesting. So that was really where this whole test started
off was. I thought okay, well, this is a great hypothesis. So based
off of this information, if we go into this thinking that the
engagement objective is going to be more cost efficient than the
website visits objective. Well, that's a great thing that we can
measure against, right. That's a great hypothesis we can test. And
so when we went into this whole test, the way we set it up was like
you mentioned we chose between three objectives. So obviously
engagement in website visits because that tied into that
hypothesis, but I also wanted to test video views, because like you
mentioned before it's in the name, it made sense to test video
views alongside these other two. So what I did was I left all else
the same. Audience targeting, campaign structure, ads. The only
thing I changed was this one variable and that was the objective.
And I tried to keep bidding the same across them all as well. I bid
manually for clicks in both the website visits and the engagement
campaigns, and then I bid manually for video views in the video
views campaign, since LinkedIn doesn't allow you to bid for clicks
under this objective. So I tested each of those objectives at
separate times, because LinkedIn also doesn't allow for ads with
differing objectives to be in a single campaign. And I ran each
objective for about seven to 10 days, and then monitored and
compare the results from week to week.
AJ Wilcox
And what order did you do it in? Did you do engagement, then web
site visits, then video views?
Eric Jones
Yeah, yeah, that's exactly the setup. So yeah, engagement first.
Wanted to launch with that one, just to test that hypothesis with
that anonymous tip that we got from our employee. And then
following was website visits and video views.
AJ Wilcox
Alright, so when you went to go set your bid for video views? How
did you set a bid there? Because that was the one where bidding is
going to be different? Did you look at the effective cost per view
on the other objectives, and then try to set around there? Or did
you just set somewhere in Lincoln's range?
Eric Jones
Great question. So with the first two, I should say, so for
engagement and website visits, we typically like to bid low. So
what I did actually was I compared to LinkedIn bidding
recommendations, but I tried to bid as close to the lower end of
those ranges as I possibly could. For website visits, I may have
been a little bit lower. Just because historically, in the past,
we've been able to spend our full budgets and get even more cost
efficiency by bidding lower than LinkedIn is recommended bidding
range. So for website visits, I may have been a little bit lower.
But for engagement and video views I did use LinkedIn's recommended
range as a benchmark, and I bid on the lower end of that range,
just to start off with. Excellent, that's super helpful context.
And I should note, so about the videos themselves, the video ads,
what they were was they were essentially stories. So we wanted to
introduce our audience to be to B2Linked's why. If you're familiar
with Simon Cynics start with why. That was kind of the inspiration,
we wanted to tell more of a story revolving around the origin of
the company, its mission, its values, our intent with these videos
was to communicate to our audience like these stories in a
relatable way. And in a way that established an emotional
connection between us and our audience.
AJ Wilcox
Oh, I love it. Perfect setup. So with these videos, they're
essentially telling a story. So what we wanted was for people to
watch the story. When I say the word objective, we don't know if
it's the marketers objective, or if it's the objective that someone
selected inside of LinkedIn. So we're saying our objective as
marketers was, we wanted people to watch the videos. And if someone
clicked to the web page, which is the homepage afterwards, that's
great. It's a nice little bonus. But that wasn't necessarily what
we altra cared about, right?
Eric Jones
Yeah. You nailed it.
AJ Wilcox
Okay, soyou've told us all about how the test gets rolled out. This
is great. The planning is all super sound, in my opinion. Now, can
you share with us the results? What did you actually see from all
three of these objectives? How are they different?
Eric Jones
Yeah, so this was definitely super interesting to compare the
results. So there were really a lot of different metrics that we
looked at. But the core metrics that we wanted to analyze were our
cost per click, our cost per view at 50%, and what that means is
essentially, like, you can track what percentage of the video
people watch. And so we wanted to see people who at least watched
half of our video content. We consider that to be high intent. So
anything beyond 50%, we wanted to measure from a cost standpoint.
And then the last metric that we measured was completion rate. So
starting with our CPC, we noticed that engagement and website
visits were both roughly around $20. Website visits was about $20.
And then engagement was just a couple dollars more, so really
close. But then video views was double that. So we were around $40
for CPC. So from a cost standpoint for clicks video views was
really expensive. So that's the interesting thing is when we look
at cost per view, engagement was about $5. It was $4.75 and then
web visits was higher than that. So it was more expensive to get
views at 50% under website visits than an engagement. We were
sitting around $7 for website visits. But then video views, under
the video views objective, we were getting views at 50%, around $3.
So even though it was the most expensive for clicks, it was the
cheapest for video views, which totally makes sense. Again, it's in
the name, that is the thing that LinkedIn is going to be optimizing
towards. From a completion rate standpoint, it was pretty much the
same. Video views, we have the highest completion rates, and then
website visits, we had the lowest completion rate, and then
engagement sat somewhere in between them both.
AJ Wilcox
It's so interesting to me to see under the website visits
objective, the completion rate was a third of that of video views
objective. So if you're only looking at your cost per website
visit, you're thinking like, oh, website visits is looking pretty
good. And then when you start looking at your cost per completion,
your cost per 50% view, all of a sudden, it's astronomical compared
to video views. This was great for me to understand and see.
Because, you know, for the longest time, I've talked about how
LinkedIn is objectives, they don't have nearly as much data to work
with and optimize because people don't use LinkedIn nearly as often
as people use Meta. So when Facebook says, Yes, we can optimize
towards those who are more likely to watch video content, I say,
absolutely. I trust it. With LinkedIn, though, LinkedIn hasn't had
video for very long, they haven't had conversion tracking for
nearly as long. So when we start looking at their objectives, I
kind of tend to count them out. But this study actually proves me
dead wrong.
Eric Jones
Yeah, absolutely. And you and I have talked about that too, in the
past. And so I think that was probably one of the most surprising
results from this test was just seeing how well LinkedIn did
optimize towards its given objectives. It was really cool to see
that kind of unfold over the past few weeks. And in
AJ Wilcox
the data, it's very clear that when we bid for video views, we got
cheaper video views, when we bid for website visits, we got cheaper
website visits, we bid for engagement, it was like right down the
middle, which I think makes sense. A website visit and a view of
video are both types of engagement. So when you tell it to like,
take any kind of engagement into account, it's probably gonna do a
little mix of both of those. Let me ask you this. Why do you think
this was the case? Why do you think we saw the results that we
saw?
Eric Jones
I think youyou already kind of hit on it. I mean, LinkedIn is
optimizing towards what they're claiming to optimize towards video
views is obviously optimizing towards getting more video views, web
visits, is optimizing towards getting more website visits, and
engagement, is really optimizing towards getting any sort of click
or interaction with your ad as possible. So that includes likes,
comments, shares, and clicks to your landing page, and more. So I
think that's why we saw the results we did. But the one head
scratcher for me was really looking at cost per click between
website visits and engagement. Because I looked at that, and I
thought, well, there's really not much different here. Like there's
not enough statistical significance. What visits was just slightly
cheaper than engagement, but it was like a $2 difference, right?
Like, we're not talking about a huge, huge difference. Not like web
visits to video views, where video views was double the cost in
cost per clicks compared to website visits. It was super comparable
between web visits and engagement. It kind of made me think like,
why is that? But also the added context of engagement is getting a
similar cost per click as website visits, but a cheaper cost per
view at 50%. And so I looked at that, and I think the reasoning for
that is, engagement is almost operating like a website visits
campaign in this instance. I mean, the two objectives in general
are very similar. They're optimizing towards clicks, even though
engagement is really optimizing towards any sort of click. In
general, it's very broad website visits is only optimizing towards
clicks that are driving traffic to your website. But but they're
really similar in those regards. They're optimizing for clicks. But
my biggest question was, where are we getting cheaper video views
under engagement and cost per click is staying the same? Well, I
think it's likely due to the fact that those who engage more with
ads are also willing to watch video content for longer periods of
time, if that makes sense. So if your audience is engaging with
your ad, they're liking, they're commenting, they're sharing, it's
likely that those people are also going to stick around and watch
your video for longer than those that LinkedIn is optimizing for
under the website visits objective, which is literally just sending
traffic to your website.
AJ Wilcox
And that actually makes perfect sense to me. Because if engagement
objective is optimizing towards the kinds of people who are going
to generally interact with an ad, some are going to click on the
landing page and leave. And so they're going to stop watching the
video at that point. Some are gonna like and comment. These are
types of actions that you can do while the video is still playing.
So it makes sense website visit, as soon as someone clicks, you get
charged, but the video stops. And so there is going to be this
teeter totter effect of website visits, you get more visits, but
less viewing? I think it actually makes sense that way.
Eric Jones
Yeah, absolutely. You nailed it.
AJ Wilcox
Perfect. So if we as advertisers, if we're going to take something
away from this, what did we actually learn from this? If I'm gonna
go and start running video campaigns in the future? Can you tell me
like, are there certain objectives that I should stick to or stay
away from?
Eric Jones
Yeah, so based on the results, I would say that website visits is
probably the weakest of the three. You have a higher cost per view
at 50%, a lower completion rate, and CPC is on par with the
engagement objective, even though we talked about it's slightly
lower, it's really only a couple dollars cheaper in the test that
we ran. So not enough difference there for me to want to run
website visits over engagement objective, especially when you
consider the much lower cost per view at 50% that you get under the
engagement objective when compared to website visits. So we're
talking about a similar CPC, between website visits and engagement,
and a lower cost per view at 50% for the engagement objective
compared to website visits. Engagement feels like the better option
between the two. And in general, when you compare all three,
engagement seems to be a healthy balance of both clicks and views.
You're getting a comparable CPC to website visits, decent click
volume and getting a good CPV at 50%. as well. Video views on the
other hand, even though it has the worst click volume and CPC of
the three, it's drastically outpacing website visits and engagement
on the cost per view at 50% front. And even it has the highest
completion rate of the three, which, again, to me shows really high
intent. So the biggest takeaway for me is this if your goal is to
get as many people to consume your video content and completion as
possible, then video views is going to be your best option. But if
your goal is to get a healthy mix of both website traffic and video
views, then go with engagement. And probably just avoid website
visits altogether. But that said, I mean, these are results that I
saw from my own test, someone else's experience could be totally
different. So I would encourage anyone listening to this episode,
really to test this for themselves, and find what works for their
accounts. But feel free to use this data as a guideline if you're
wanting to get video ads going quickly.
AJ Wilcox
What and there are very different kinds of video ads. So I think
depends on the setup of the ad. These ones were very much like we
talked about, they were telling a story, we were more interested in
people watching them and consuming them than if they clicked. But
let's say a different scenario. Maybe someone has a video ad, but
the video is what I would call a decoration. Like maybe it's a
boomerang video, that's five seconds that repeats over and over
just something to grab their attention. But your actual goal is to
get people to click on your call to action. Maybe in that case,
website visits would be a better objective. But I think it just
comes down to what is the actual result you want. And knowing that
LinkedIn is objectives actually can get you what they say they're
optimizing towards.
Eric Jones
And that's a really good point. I think if our video content had
been a little different, like where you said, our main focus was
really just getting people to watch the video. If we have made more
of an emphasis in our content to hey, click to the landing page,
click to the website learn more about us at B2Linked.com. Like if
we had made that more of the emphasis of the content, I think our
audience would have behaved a lot more differently than where we
were with our current test where we were really just focusing on
getting people to watch through the entire video.
AJ Wilcox
Perfect!
Eric Jones
So I'll say one more cool takeaway, in addition to what I talked
about before was when you take a closer look at cost per
completion, which this wasn't a metric that we talked about
earlier. But as advertisers we consider a click, right, we consider
a click to be a signal of intent. Someone has at least an ounce of
interest in what we're promoting that they're willing to click on
our ads and be driven to wherever we're sending them to. I consider
a video completion to represent the same thing. So just to give you
some some further metrics, cost per completion was also a lot lower
for the video views objective in comparison to the other two, we
were sitting around, just under $5 for cost per completion. For
engagement, it again set in the middle around $8. And cost per
completion for website visits was under $16.
Eric Jones
Wow. Drastic.
Eric Jones
It was a lot higher. Yeah. But when you compare these costs to an
average cost per click on LinkedIn, especially the video views,
one, I mean, it's about four times cheaper for us to get a video
completion than it is to drive someone to our website.
Eric Jones
Wow.
Eric Jones
And that's not to say that these two things are an apples to apples
comparison, right. But if we're just considering level of intent,
like I say, that's a pretty significant difference. And you
consider also like how long it can take to build audiences to
retarget and nurture further, where LinkedIn requires an audience
size of at least 300 people that the platform recognizes in its
user base in order to create a campaign. I mean, retargeting
audiences can take months to create if you're building them based
off of leads or website traffic. But retargeting audiences can be
built in a matter of days using LinkedIn, video views, retargeting,
even if it's an audience full of those who watched your content all
the way through, which again, I think is pretty significant.
AJ Wilcox
That's absolutely huge, great call out there. Here's a quick
sponsor break, and then we'll dive right back into the
interview.
Speaker
The LinkedIn Ads Show is proudly brought to you by B2Linkedcom, the
LinkedIn Ads experts.
AJ Wilcox
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AJ Wilcox
Alright, let's jump back into the interview with Eric Jones.
AJ Wilcox
So we've learned some great things here. I'm sure you're looking at
this already devising your next test. What's the next thing you
want to test? What's the next thing you want to learn based off of
the data you already have here?
Eric Jones
Great, great question. So my test revolved mainly around bidding
manually for all of these objectives. So like, if I were to further
this test, I think it would make sense to continue to test
efficiency and how it's affected when bidding by impressions, or
even running the brand awareness objective, which only allows you
to bid for impressions or reach. I think that makes the most
logical sense to go next.
AJ Wilcox
I love it. Alright, so we can try bidding aggressively, we can try
changing bid type, there is one more objective that we can try. So
lots of different options here. And I hope I mean, just given the
initial start, we've already learned, like which objective seems
like the better bet. It seems like just testing, aggressive bids,
very low bids, somewhere in between, we're going to learn
something. But I think the majority of the learnings here, we've
presented pretty well.
Eric Jones
Yeah, for sure. And I mean, you could also test like we hinted to
earlier, I mean, you could test different types of video creative
or different calls to action within your content, to see also how
your audience might behavior or respond differently based off of,
you know, what is actually being promoted or presented in your
video content. So there's really a lot of different ways we can
take this, but all I would say are great ideas.
AJ Wilcox
Well, I think that'swhy we're presenting this now and not three
years ago is because video ads are just really complex. With
everything dealing with click like single image, it was really easy
to test different elements. But it's so hard to stick a pin in
something in video and categorize it. Because there's so many
different ways of communicating emotion and a product and a service
all in video. So to just put everything into a category and say,
This is how video works extremely hard. So that's why it's taken us
this long to present it. But it also makes it really hard to
analyze too, because video is just so intimidating. So please let
us know how future tests go. And I'm excited to get the learnings
from it.
Eric Jones
Yeah, we'll do.
AJ Wilcox
Alright, so next one, is there anything that LinkedIn is working on
right now that you're excited about that maybe could influence or
help with these tests?
Eric Jones
Yeah, you know, I'm really excited for thought leader ads. I know
they were just barely released and masked to advertisers this past
week. The thing that crushes my soul, though is that it's limited
to single image ads. So if you have content that promotes or
utilizes video or utilizes an in feed document, like you can't use
any of that content, like you can't boost it, it's not even
available under the thought leader ad format to be able to put
money behind. So that's super depressing to me that I can't boost a
video ad.
AJ Wilcox
Hopefully LinkedIn fixes that in the future, maybe they release
different kinds of personal posts that can be boosted. That would
be cool.
Eric Jones
That's my hope, too. I think releasing the feature and limiting it
to single image ads, I think makes sense. But I do, I hope they
make updates in the future. So I know that's not directly related
to video ads, particularly. I hope we can do like video thought
leader ads in the future. But as far as anything else that LinkedIn
is working on, I'll be honest, I'm not super excited about anything
else related to video. I have heard that in stream video ads on
LAN, LinkedIn's Audience Network, are coming. But I'm not super,
super excited about those for a couple of reasons, right? Because
every time I've tried the LinkedIn Audience Network, I've never
gotten great results. I've always seen really inflated click
through rates and seemingly low quality of website traffic that
comes from land. So I'm not thrilled about the idea of more stuff
coming out on LinkedIn that is related to LAN just because I've
never had a positive experience with it. But to add, most in stream
video ads that I've seen, have been more of a turn off than
anything. So just the combination of those two things. The fact
that it's in stream videos, and it's on LAN, really doesn't get me
too excited. So I'm not very, very thrilled about that. But I am
hopeful that video thought leader ads can come to us in the future.
That's what I have to say on that.
Eric Jones
Amen to that. I think video representing the company page is
definitely going to be not as exciting as video that represents a
human. II think people are going to interact with it a lot more. I
am so excited that you know, as of the time of recording, thought
leader ads have just barely been released to all accounts. So I'm
with absolutely thrilled. So professionally right now, what are you
most excited about?
Eric Jones
Professionally, I would say I recently discovered April Dunford. If
you've heard of her, she's a thought leader on positioning. And
I've essentially subscribe to her content. She's written a book.
And she's coming out with a sequel here soon, which is exciting.
But all of her content on LinkedIn is great. She also just released
a podcast, which is awesome. Like just so much value that she
brings to the table on the topic of positioning. And so I'm kind of
just kicking myself that I wish I had discovered her sooner because
their insights on the topic are just so helpful. And so mind
blowing to in just a way that I've never heard from anyone else who
talks about positioning. So April Dunford, she's awesome. If you
guys aren't familiar with her, I would encourage you to check her
out to look her up on LinkedIn, Google her and her book. But I
mean, in addition to that, I mentioned before that I'm making a lot
of tabletop games in my spare time. And I'm working on a few all at
once. But there is one in particular that I'm deeper in the
playtesting phase. And that's been really exciting. I know it has
nothing to do with LinkedIn ads. But it is just exciting to kind of
see this project, like come so far after investing so much time. So
that is also just something kind of a combination of professional
and personal that I'm excited about.
AJ Wilcox
Amazing. I love it. Well, thanks so much for sharing your insights
on such a cool test. This definitely won't be the last time we have
you on the show. We'll have you back to share either a different
insight or deeper into video ad testing. Eric, thank you so much
for joining us.
Eric Jones
Yeah, thank you so much, AJ, for having me. This was a real treat.
And a real pleasure. Thank you.
AJ Wilcox
Alright, I've got the episode resources for you coming right up. So
stick around.
Speaker
Thank you for listening to the LinkedIn Ads Show. Hungry for more?
AJ Wilcox, take it away.
AJ Wilcox
Alright, Eric mentioned April Dunford, who was big on positioning
and we've linked to her LinkedIn profile so you can go follow her.
She's awesome. We also have a link to the help article where
LinkedIn is talking about the new conversation ad format. That's
well worth a look. Also, just in case you missed it last week on
episode 100. We announced the official LinkedIn ads fanatics
community that you can be a part of. Go check it out at fanatics.
B2Linked.com. And if you sign up within the next month, you can be
one of our founding members and be grandfathered into the lowest
pricing ever. The community has our four courses that take you all
the way from the very beginner stages of LinkedIn Ads all the way
through 1% expert. Plus, there's an upgraded tier that we're
calling the super fanatics and for an extra $200 a month on your
subscription, you get access to weekly group coaching calls with me
and the B2Linked team. If this is your first time listening, please
hit that subscribe button. But if you're a regular listener, please
do do us the honor of leaving a review on Apple podcasts. And I'd
love to shout you out live. With any questions, suggestions, or
corrections on the show, reach out to us at Podcast@B2Linked.com.
And with that being said, we'll see you back here next week. I'm
cheering you on in your LinkedIn Ads initiatives.