LinkedIn Ads Predictive Audiences - Ep 141

Jul 26, 2024

Show Resources:

Here were the resources we covered in the episode:

How to get the best match rates from LinkedIn list uploads

Why aren't lookalikes very valuable for targeting on LinkedIn?

LinkedIn's description of Predictive Audiences

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouTube Channel

LinkedIn Learning Course

Contact us at [e-mail] with any questions, suggestions, corrections!

A great no-cost way to support us: Rate/Review!

 

Show Notes: Episode Summary

 

In this episode of the LinkedIn Ads Show, AJ Wilcox dives deep into the new feature of LinkedIn Ads: Predictive Audiences. Here are the key discussion points:

1. Introduction to Predictive Audiences:

   • Predictive Audiences are replacing the traditional lookalike audiences on LinkedIn.
   • They dynamically update and allow more control over audience matching using a slider.

2. Testing Predictive Audiences:

   • AJ shares insights from his tests comparing seed lists with predictive audiences.
   • He highlights a significant drop in audience size when applying specific targeting criteria.

3. Performance Insights:

   • Despite smaller audience sizes, predictive audiences showed higher click-through and conversion rates compared to standard audiences.
   • Discussion on how predictive audiences might be leveraging LinkedIn’s AI to focus on intent signals rather than traditional targeting facets.

4. Audience Composition Analysis:

   • Comparison of job functions, company sizes, and industries between seed lists and predictive audiences.
   • Notable shifts in audience composition, with predictive audiences often deviating significantly from the original seed list.

5. Listener Interactions:

   • AJ reads a positive review from a listener, highlighting the impact of the podcast.
   • Encouragement for listeners to leave reviews, join the LinkedIn Ads Fanatics community, and participate in discussions.

6. Practical Tips:

   • Recommendations for setting up predictive audiences with clean seed lists and appropriate guardrails.
   • Advice on leveraging audience insights for better campaign performance and understanding.

---

     Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support.

Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at [e-mail], or message AJ directly on LinkedIn. AJ’s DMs are open for any inquiries and suggestions.

  Listeners interested in advanced LinkedIn Ads strategies and real-world performance data will find this episode particularly insightful.

 

Show Transcript:

For the full show transcript, see the show notes page here: Episode 141