Mar 18, 2025
Show Resources:
Here were the resources we covered in the episode:
Our last deep-dive analysis on holiday traffic from 2022's holidays
Summary: Should You Pause LinkedIn Ads Over the Holidays?
In this episode of The LinkedIn Ads Show, AJ Wilcox dives into LinkedIn’s recommendation to keep ads running during the holiday season, analyzing over $185,000 in ad spend to see if the advice holds up.
Key Findings:
- Engagement rates dropped across all major holidays (Thanksgiving, Christmas, New Year's), indicating lower user activity.
- Click-through rates saw slight improvements but not enough to justify higher costs.
- Cost per lead increased significantly, making conversions more expensive.
- Thought leader ads and video ads performed better, especially in the period between Christmas and New Year's.
- Thanksgiving had the best overall performance, while New Year's saw the highest video engagement.
Takeaways & Recommendations:
- Pause single image ads and conversation ads on holidays—they generally performed worse.
- Resume conversation ads immediately after holidays to capitalize on higher engagement.
- Keep video and thought leader ads running—they showed strong performance.
- Be mindful of bidding strategy—manual CPC bidding helped maintain cost efficiency.
AJ’s final verdict? Unless you're running video or thought leader ads, pausing your LinkedIn campaigns over the holidays is likely the smarter move.
Want more insights? Join the LinkedIn Ads Fanatics community at fanatics.b2linked.com.