Jan 6, 2025
Here were the resources we covered in the episode:
In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn’s Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution and campaign insights for B2B marketers.
Key Discussion Points:
The Evolution of LinkedIn Ads:
Introducing the Measurement Insights Tool:
Features and Insights:
Advanced Attribution:
Opportunities and Limitations:
Why You Should Listen:
Call to Action:
Connect and Contribute:
This episode is great for those who want to understand LinkedIn’s newest measurement tools and how they can help you maximize your LinkedIn Ads investment.