Jul 6, 2023
Show Resources
Here were the resources we covered in the episode:
Link to help doc for setting up Revenue Attribution Report
Show Transcript
Revenue Attribution Reporting just launched in your LinkedIn Ads account. What is it? I'm glad you asked. We're diving into the new functionality on this week's episode of the LinkedIn Ads Show.
Welcome to the LinkedIn Ads Show. Here's your host, AJ
Wilcox.
Hey there LinkedIn Ads fanatics! As of July 1 of 2023, LinkedIn
launched the Revenue Attribution Reporting tool within LinkedIn
Ads. You can access it now, it just requires that you have business
manager set up for your account. What the report does is it
connects your LinkedIn Ads to your CRM, so you can get reporting
further down in your sales process, which is super valuable. You've
heard me talk about this before. This is a rare public beta. So
there will continue to be further developments and new features
added. This is just the beginning. To teach you about the revenue
attribution report. I have not one guest, but two guests to drop
hardcore knowledge bombs on you. The first is Jae Oh, you've heard
me mentioned him on the podcast before. He's been with LinkedIn for
five and a half years. And he's a director over product management.
Jae and I go way back to 2018, where we met at a LinkedIn hosted
customer advisory board event. And he's been over so many products
that we've all worked with on LinkedIn Ads, he's awesome. The next
heavy hitter I have for you is Jim Habig. You may remember him from
Episode 79, when I highlighted his presentation at the B2Believe
event in San Francisco. It was a fantastic presentation. I got to
sit front row. Jim Habig is the Vice President of Marketing at
LinkedIn, which I know, is really awesome. Now make sure to stick
around to the very end, because I have some thoughts on this. Plus,
I'll tell you exactly how to get it set up.
First in the news. If you listen to episode 100, you'll already know about this, but we just launched the LinkedIn Ads fanatics community. And if you join before the end of July in 2023, you'll be grandfathered in to the lowest price that it will ever be. That's $59 a month. Inside the community, you'll have access to our four brand new courses taking you from the very beginnings of campaign manager all the way through our expert training. You'll also have access to our whole community of like minded LinkedIn Ads professionals that you can bounce ideas off of, ask questions, and of course, I'm in there, my whole team's in there, nd you can ask us anything. Go to fanatics.B2linked.com for more information there.
I wanted to highlight a review that the podcast got. This one came from Sean Possemato. He's the head of operations at Cameron Digital Consulting out of Boston. And he said, "Great guy and a trusted resource. Fivestars. I've had the pleasure to get to know AJ professionally and a little bit on the personal side. He went out of his way when I was helping build out the next steps in my career five years ago. I'm competent in LinkedIn Ads, but always refer my network to AJ because I can trust that he will treat anyone I refer with the utmost respect and deliver quality results. Oh, yeah, amazing show. There aren't many, or any marketing podcasts that walk through actual data to learn from." Well, Shawn, a huge thank you for me, I really appreciate you leaving the review. So grateful, the contents helpful and so grateful, I could have been a helpful mentor to you in your career. And also thanks for the ride to and from the airport and getting to hang out with you whenever I'm in Boston. And to all you listeners, I want to feature you and shout you out here as well. So please do go leave us a review on Apple podcasts. Alright, with that being said, it's time to hop into the interview. Let's hit it.
AJ Wilcox
Alright, everyone. I'm so excited to have these interviews for you
today. First off, Jae Oh, he's the director of product for LinkedIn
Marketing Solutions, leading teams, building the audiences and
measurement capabilities of the LinkedIn Ads platform. So Jae,
super excited to have you here. Tell us a little bit about
yourself. Anything I didn't cover in the intro?
Jae Oh
Hey, great to be here, AJ, thanks for having us on. Not covered in
the intro is the fact that I'm probably getting less sleep than I
ever did before with a two year old running around. I'll talk about
that a little bit more later.
AJ Wilcox
Congratulations.
Jae Oh
Thank you. And of course, you know, there's always something going
on these days with construction. And so we're renovating stuff. So
outside of work, if you see me that's what I'm doing. Trying to
build stuff inside the digital world as well as out, but really
excited to be here.
AJ Wilcox
Cool. I've got five kiddos, none as young as two so you're battling
right now. And I love the toddler stage. So congratulations on
that.
Jae Oh
I'm going to stop complaining now. I'm going to withdraw my comment
entirely. But kudos.
AJ Wilcox
Oh, it gets easier. The more kids you have, the more they entertain
each other. So right now you're in like war territory. You got to
give all your attention. I get it. First off, let me ask you what
is the product that you're most focused on right now?
Jae Oh
Yeah, one thing that we have been focusing a lot on these days is
how do we help our marketers tell them better story about the value
that they drive in their day in day out workflows, right? As
marketers, are you just showing ads, are you driving ads for a
purpose. And one of those things we're trying to change is, you
know, that value narrative has to come through in our products. So
one product specifically is a revenue attribution report, we want
to be able to help our marketers tell a better story that is
effectively speaking to the bottom line of the business and is more
than the clicks or the conversions or maybe even engagement rates
that they've been maybe more routinely trained to talk about from
vanity metrics perspective.
AJ Wilcox
I think this is so valuable, like this product, the Revenue
Attribution Report. For the longest time I've looked from the
outside, I've seen LinkedIn that has that much better targeting
than any other platform has, and it charges a premium. So we know
that we're going to get access to better and more qualified
candidates, more qualified conversions, but we're going to pay more
for them. And when you pay more for it, it means that you have to
pay more attention and catch issues before they pop up. The biggest
issue I've seen is people spending on LinkedIn, but not having the
revenue intel to actually back it up. So I'm super excited about
this, especially given economic uncertainty that we're seeing right
now. Tell us a little bit about how the report works, when it's
coming out, where we might access it, all that kind of stuff.
Jae Oh
Yeah, so it's early days for this product. And you should see us
adding more support for more data, more events, more connections in
terms of partners in future days. But right now, the Revenue
Attribution Report lives in business manager, it attributes our CRM
data. So our customers outcomes data to add engagement activities
on LinkedIn to help our advertisers better understand and
demonstrate the impact of marketing efforts on their actual
business outcomes, whether that's new pipeline, or new opportunity,
or new deals closing. So with marketers having increased
accountability, drive sales results, they should be able to look at
this and say, hey, this is where my money is going, hopefully,
allowing them to justify the ad spend and unlock additional
investments. So you should see at a metrics level things like top
line, you know, return on adspend, or revenue one, or pipeline, how
LinkedIn played a role in that, or maybe even at the funnel level,
leads, open opportunities, closed one ops. And ultimately really
more granular to when you want to start connecting the dots and
campaigns. So conversions like win rates, average decent, close,
average deal size. And by speaking at that level, as you addressed
earlier, you know, in this time of uncertainty, what's most
important is to understand how are you impacting the growth and
sustainability of that business? Marketers should have the language
to speak to that.
AJ Wilcox
So you mentioned that it's inside of business manager, does that
mean that if you don't have your account attached to a business
manager, you wouldn't get access to the Revenue Attribution
Report?
Jae Oh
That's right at this point, that's true. Business manager is
currently in an open beta right now so theoretically, any customer
could go and set one up. Having said that, the reason why it should
live there is because it should be looking across all your ad
campaigns. You know, if we want to talk about return on adspend,
it's not just for one campaign, especially when it's a B2B sales
cycle, where as multiple touchpoints, many campaigns that might
influence the deal within a day.
AJ Wilcox
Excellent. And I don't know if you're able to talk about the CRMs
that have current integrations, or that are planning on having
integrations, can you touch on that at all?
Jae Oh
So currently, we have Salesforce CRM that's integrated, we are
planning for additional ones as we start talking to more customers,
and certainly just a backlog that we need to work for. But you
know, ultimately, at the end of the day, the same data applies in
terms of the kinds of metrics that you would see so that you could
understand the performance of the influence aspect.
AJ Wilcox
So it's an open beta right? Now, does that mean that you have to go
to your HR rep right now and request access,
Jae Oh
if you're in business manager, you can actually connect it assuming
if you have a Salesforce integration? If you have a rep great, it's
even easier. But if you don't, you should be able to go into
business manager and turn on the feature once you integrate your
CRM system.
AJ Wilcox
Very cool. Is there a help doc and LinkedIn to help that
walkthrough? Like wiring it up?
Jae Oh
There? Is there is it should be pretty easy to search. Yeah.
AJ Wilcox
Okay. Very cool. All right. Thanks for all of those initial
questions, kind of understanding where it fits. What sort of
requirements are there? What do you need set up on the back end in
order for this to function properly?
Jae Oh
Yeah. So at a minimum, it would just be the CRM integration, and
assuming you have the relevant fields to help us understand, you
know, deal status, size, dates associated with it. Leads data, of
course, as well as company data, these pieces are just
foundational. Assuming that that is there, you know, we can
certainly fire the report, and the plan is to support other data
sources as well, in addition to other CRM sources that you asked
about,
AJ Wilcox
Beautiful. How is this different from the offline conversions
report that we can upload right now?
Jae Oh
Yeah, so two ways. Signal source and customer use case. So the
signal source for CRM, as you'd expect is through our in product
connector when right now we're supporting Salesforce, as I
mentioned in business manager. The offline conversions is through
an uploaded list or a server to server integration. So the source
data already differs. While some customers offline conversion data
could add heavy overlap with a CRM, it's not always the case so
we're starting in terms of where do we know houses the data that we
need to power the support so a customer can get value on day one.
So the customer use cases the other one. So it's targeted towards
customers who have supported CRMs, who would like to combine their
data and do other things, maybe even like, you know ABM level can I
understand, you know, for a company engagement is demonstrating
business outcomes from marketing and driving specific companies to
close or accounts to close, or customers have high sensitivity of
sharing data. Offline conversions is different because it extends
our online conversions data streams, as from the insight tag to
offline conversion data, so you can optimize campaigns and support
conversions reporting. Now, the logical question is, is there a
possibility these two things converging? It is something that we're
evaluating because we want to support as I mentioned, multiple data
sources, rather than forcing you to have one product or feature per
data source? And that really just doesn't make sense in the days
ahead with all the signal loss and fragmentation we're seeing in
the landscape?
AJ Wilcox
Oh, beautiful. You answered the question before I even had it. So
thanks for that. We know that advertisers currently have very full
marketing stacks and tech stacks. How does the revenue attribution
report fit into the existing attribution tools that someone might
already be using?
Jae Oh
Yeah, we totally understand measurement. attribution modeling is a
sensitive topic and very often quite bespoke to a lot of the
customers, especially the more sophisticated their stack is. But
having said that, this is the first time we're having a standalone
measurement solution for LinkedIn that attributes revenue to
impressions, or clicks or engagement behavior. So this is our first
chance to start telling the story natively. But having said that,
that doesn't mean we want to be mutually exclusive, but other
solutions in the market. We understand B2B is long. B2B is
complicated. And so it's really top of mind for us, and how we
integrate ourselves to be compatible, complementary to existing
solutions in the market. So they tell us a consistent story that is
worth supporting and making plans around.
AJ Wilcox
So I have a question that I didn't actually prep you for here. So
the offline upload that we do for revenue attribution, it's based
on email address, but like you mentioned, the source of the revenue
attribution report that comes from the pixel. So it reasons to me
that someone who maybe they have their personal email address saved
in LinkedIn, and someone else who has their work email saved as
their default login, it's not going to matter, like the pixel knows
who that person is, once they make it into the CRM. Am I correct in
this line of thinking, like, maybe the revenue attribution report
should have a higher match rate than we should expect with the
offline app load?
Jae Oh
It is very, there's a simple answer. If you have a really rich CRM
data set, which is every CRO or CFOs dream or every head of sales,
leadership's dream. If you have a rich data set, like we can
probably do quite a bit with that, especially if it's in
combination with a insight tag or any other offline identifier
stream like copy, online data stream like copy. And so it's
additive is maybe the simple answer. It allows us to have more
signals to connect those dots, but in and of itself, it's kind of
hard to say because the results will vary depending on the
customer's data set.
AJ Wilcox
It does seem like it'd be easier for LinkedIn to match this data up
because once your CRM says that you close, let's say IBM, sure,
like LinkedIn has that information to know who's an IBM
employee.
Jae Oh
Totally. So in that aspect, company level matching, yes, 100%. Like
LinkedIn is a great spot for that. And in fact, but I do think when
it comes to a B2B attribution product, we have more ways of
matching for an account level or a deal that's worth leveraging.
But we're deeply invested in to your point.
AJ Wilcox
Perfect. Well, I think we've covered a lot here, like how we get
access to it, what requirements we have, is there anything else
that you want to share with us about the RAR that revenue
attribution report?
Jae Oh
Yeah, I think Jim's going to go into more detail next. He's far
more visionary than me and will promise you things that I will have
to ultimately deliver on the roadmap. But what I would say is, the
key thing to take note of is we're trying to create B2B solutions
for our customers, because they've been asking for that for a long
time. Knowing that B2B is more focused on specific individuals, not
everyone is the buyer, it's a longer look back window that we have
to employ and try evaluating different attribution methods to you
know, understand for your business model, which is a right one to
understand where to pull the levers where to draw back. No, I think
these things are really critical and how LinkedIn fills a certain
role in that equation, because LinkedIn data is not available
everywhere else, when you start factoring in what's working and
what's not. And so, I think that reframing is the passion that is
driving a lot of the innovation that you'll be seeing from this
team in the coming days and weeks. But with that, I hand it over to
Jim.
AJ Wilcox
Okay, I want to honor you for that focus on B2B. Coming from the
background of Google Ads and Facebook Ads. There is no other
platform that caters to B2B and there's this giant need. LinkedIn
has stepped in quite nicely, so we sure appreciate your focus
there. Jae, what are you most excited about right now,
personally?
Jae Oh
You can't go anywhere right now without talking about AI and
machine learning these days. And so we're also creatures of our own
personal lives, I've been finding myself making parallels to how
quickly my two year old son has been learning and the way that AI
is continuing to evolve. And so, you know, given that it's a really
exciting time for us, and we reevaluate how AI can help us to do
some things better or faster or differently. It's giving me an
opportunity to reflect on what's important, and to be clear about
what I want to accomplish. And how I tie that to my personal life
is recently I was solo parenting with my son in New York for a
week, which, you know, wow, I won't do that again anytime soon.
Yeah, but I leverage GAI to create an itinerary for our toddler
activities and meals for the week in less than five minutes.
Amazing. And like four days, several rounds of ice cream later, he
was pretty happy, I was ready to put in a bed, things went really
well. So in the context of like, work, like deeply understanding
that role. What do we want the machine learning models to do to
help us improve over time? It's not business as usual. Can we
support similar independent operation or growth that we have in
like young kids, but in our systems, can we make that more
automated, but with the right guidance is something I'm really
really excited about. Translating these specific things at work, I
really want to solve our attribution measurement intelligence
capabilities, like let's shed the light on the things that we need
to do more of and maybe less of and so, you know, making things
like the Revenue Attribution Report more actionable. Whether it's
like drilling down to metrics at a campaign level from that
abstracted business level view, recommending how to optimize
existing and new campaigns based on the success that we're
observing down funnel, like launching new insights, intelligence
products to help our customers more deeply understand and connect
with our audiences, is something that I truly believe will result
in improved experiences for both our members and our customers and
that shared value segment.
AJ Wilcox
Awesome. Jae, we sure appreciate your thoughts and insights here.
How do you want people to interact with you?
Jae Oh
As you'd expect, you can definitely find me on LinkedIn. So feel
free to message me to connect with me. I'd love to hear more.
AJ Wilcox
Perfect. Thanks so much, Jae. We appreciate having you on. Great
being on.
AJ Wilcox
Alright, here's a quick sponsor break and then we'll dive into the
rest of the interview.
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the LinkedIn Ads experts.
AJ Wilcox
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AJ Wilcox
Alright, let's jump back into the interview. Next up, we have Jim
Habig, who's the VP of Marketing at LinkedIn. He's leading a team
helping B2B marketers succeed. Jim, thank you so much for hopping
on the podcast here as well to talk about the Revenue Attribution
Report, as well as overall what we're seeing here in the current
economic climate.
Jim Habig
Yeah, thanks, AJ, for having us. A longtime listener first time
caller, as they say. Very excited to be here and talking to you and
happy to go into measurement or any which direction?
AJ Wilcox
Awesome. Well, first off, tell us a little bit about yourself
anything that I mentioned here in the intro?
Jim Habig
Sure. Well, like Jay, I am also in the quote unquote, toddler zone.
I guess I'm passing out of it and passing into it. I have a almost
five year old and a 16 month old. And so he's just nipping at the
heels of Jae's kid, probably literally, actually. Sort of the thing
that he's doing now. And yeah, he's just teething and climbing to
perilous heights. So it's a constant struggle to make sure he's not
falling from things.
AJ Wilcox
Awesome. Gotta get together for a playdate and watch the magic
happen.
Jim Habig
Absolutely.
AJ Wilcox
Cool. Well, as you know, we just talked about the Revenue
Attribution Report with Jae, I want to switch gears slightly. Tell
me about the state of marketing right now. It's no secret that
marketers budgets are being slashed right now. They're under
scrutiny, we have to make the justification for performance,
especially during these uncertain economic times. So what advice do
you have for marketers as we kind of tiptoe through this cycle?
Jim Habig
Yeah, absolutely. It's a great question. You know, I mean, there's
a reason we're here talking to you about revenue attribution report
and measurement more broadly. Because I think the key to weathering
you know, not just this moment, but just going forward and beyond
is in this story. It's in the story that we tell even within our
own organizations, and I see the key to weathering this moment. is
really in investing in two key relationships. And it's with your
CFO and your CRO. And as you're investing in those relationships, I
recommend doing three things. And the first is, is probably going
to be obvious to all of your listeners, but don't fall into the
last click trap. When all your reporting to your partners in
finance and other organizations is on last click, you can sort of
get yourself stuck, you know, you're really just you're painting a
keyhole sketch of the value that your team is actually providing.
So what you do instead is my second piece of advice, which is align
on just a more comprehensive methodology, with your CFO and your
CRO, and really focus on speaking the same language, specifically
as your finance team, because we think that's the key. And you
could talk about attributable revenue, vis-à-vis Revenue
Attribution Report, future cash flow, relate you know, the
campaign's that you're delivering, put them in those terms of sort
of what's the real enterprise value that they're driving, that's
going to start to paint a fuller picture of the results that you're
driving. And then you start to build a model. And then my third
piece of advice here is do the same thing every time, you know, I
think you need to build some expectation. One of the biggest
fallacies in our business is that there's some sort of like silver
bullet for measurement, you know, there's some mysterious column,
if only we could light that one up or turn that one on, you know,
that's going to tell the full story. And it just doesn't work that
way. You know, it's a mosaic. And the key is on aligning those
pieces, aligning on what those pieces are going to be, and then
keeping it consistent, because measurements really about
consistency over time and cultivating faith via that
consistency.
AJ Wilcox
Perfect. What do you think B2B marketers need to do more of or do
better to actually demonstrate the value of their work?
Jim Habig
Yeah, absolutely. So you know, one of the central theses that we
have over here at LinkedIn is that B2B marketers need to be
investing more heavily in upper funnel brand building activities
efforts. You know, considering that only 5% of your potential
audience is ever actively in market, at any given time, it becomes
incredibly important that you're building those memory structures
that will land you on a day one list when buyers finally do come
into market when they're ready to buy, start shopping around. So
that introduces a measurement challenge, because we all know, brand
is a bit tougher to prove out. But it's not impossible. So one of
the ways our organization on the marketing side is trying to solve
this is with more econometric modeling. So we feel that in MMM, you
know, granted, this is a structure that's given to us from the B2C
world. And we're trying to make it work for B2B. But we're doing
the best we can and we feel that this and it really changed the
conversation internally. It gave us more fodder for talking about
that full picture. But you know, MMMs are hard, and they sort of
take a long time. And so RAR is one of our attempts to sort of
democratize some of the key principles behind that and make it more
accessible to a broader audience.
AJ Wilcox
So can you define MMM for us?
Jim Habig
Oh, sure. It's a medium mix model. It comes to us from the old days
of like, CPG advertising, where you got to look at a lot of
channels, and you got to sort of come to a hypothesis of how
they're all driving benefit for your business.
AJ Wilcox
Makes perfect sense. So when you're thinking about the
opportunities ahead, what's LinkedIn focused on to help B2B
marketers meet their current and future challenges?
Jim Habig
I think that one of the real frontiers in the B2B space is in
helping marketing and sales teams work in concert. B2B is super
unique in that we have this reliance on this relationship, really
just we have reliance on relationships. You know, you can't just go
into the B2B store and buy a CRM. You got to talk to people, and
you got to do this delicate dance and it's across organizations.
It's intra organization. That's sort of the animating force behind
things like revenue attribution report is how do we just get
marketing and sales working closer together talking to each other,
identifying maybe when there's a disconnect and smoothing out some
of the friction in that system? Because it's a system that B2B just
is incredibly reliant upon. And I think there's a ton more that we
could do in this space and aligning audiences and aligning
messages, and just showing the benefit in both directions, getting
them working, singing from the same songbook.
AJ Wilcox
Absolutely. I want to ask you a few questions just about your
background, because it's fascinating to me. Your background like
you've worked at Pinterest, YouTube, Google, where does your
passion for B2B come from?
Jim Habig
Oh, boy. So here's the thing. I've always worked on B2B teams
within broader B2C organizations. It sort of did a lot to codify
how I think about focus how important it is that we actually have a
set of tools that are built specifically for B2B because it's a
different animal, you know. I think for too long we've been reliant
on just like, MMM, that I was just talking about that. is a thing
that comes to us from the B2C world. But is it calibrated for our
needs? Probably not, you know, we've been making do with these good
enough solutions. So I think having that sort of outsider's eye,
which was honed in those B2B functions at B2C companies, is what
really was the impetus for leading me to this opportunity. And now
I've been here LinkedIn for well, how's my son 16 months, 15
months? Basically, that's a good little mnemonic to for remember
how long I've been working here. It keeps me going and keeps me you
know, super engaged, because there's just so much more to solve.
We're at the earliest stages of figuring out what a B2B marketing
platform should look like.
AJ Wilcox
Alright, so same question for you that I asked Jae, what are you
most excited about personally?
Jim Habig
Oh, boy. So as you pointed out, AJ, both Jay and I are in a fun
mode where watching these little kids grow up is very rewarding.
Not unlike watching the progress of GI. It's what you call a
callback. So yeah, Ian, my son is, like I said, 16 months. And he's
just a ton of fun. He's like doing this sort of zombie walk around.
And Eva is almost five. And this is actually her first summer
break. She's in preschool. And that goes year round. And now she's
taking summer off, we've got a full agenda. We've got a lot of like
swimming dates, and things like that coming up. So I'm very excited
just to spend some more time with her over the course of the
summer.
AJ Wilcox
And then what are you most excited about professionally right
now,
Jim Habig
Honestly, that there's still so much to figure out. I think the
thing that really invigorates me is just the opportunity ahead, and
I look around. And we talked about what, like six or seven problems
here. But there are dozens more, you look anywhere. And there are
other things that we're using a good enough solution. And we're
still trying to make do with things received wisdom from other
industries. And it's just a lot of stuff to figure out. And that's
fun. We're at the early stages, and I like those heady early days
on things. So it's gonna be hard, but it's hard, fun.
AJ Wilcox
And grainfields for sure they are ready to be harvested.
Jim Habig
Amen.
AJ Wilcox
Was there anything that you want to share with us about what you're
working on or anything like that we would talk about.
Jim Habig
Now we're just super excited about the stuff that Jae talked about
with RAR. We think this is a big step forward in terms of
calibrating that measurement for the B2B world. Like I said, I
think there's more we could be doing. And we're still in the early
days of it, but this is one of those things where run, don't walk,
go check it out for yourselves. We think it can really change the
conversations that you're having with your constituents, even
within your organization's so we urge you all to check it out. And
please give us feedback. We're nothing if not for your feedback,
your advice, your consultation. We're trying to build this stuff
for all of you. So please, let's make it a two way dialogue at all
times.
AJ Wilcox
Beautiful. Thanks for sharing. Is there a way you want people to be
able to get in touch with you?
Jim Habig
Please reach out on LinkedIn. I'm pretty active on the platform. I
know Jae is as well. And yeah, love to hear from you. Like I said,
you know, we're nothing without your your feedback, your comments,
and your thoughts. And tell us what other challenges you want us to
try and work on solving together.
AJ Wilcox
Very cool. And I would recommend everyone listening, reach out to
Jim, reach out to Jae on their LinkedIn profiles. Customize your
invite and let them know that you're connecting because you heard
them on the show that'll help them know which ones to accept and
which ones are going to be spam. Awesome. Jim, thanks so much for
being here. We sure appreciate all your insights.
Jim Habig
Thank you, AJ.
AJ Wilcox
All right, I've got the episode resources for you coming right up.
So stick around, and right after the resources, I'm going to share
my thoughts on the Revenue Attribution Report and teach you exactly
how to set it up. So don't skip to the next episode yet.
Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away.
AJ Wilcox
Alright, like we talked about in the interview, you'll see a link
in the show notes below for Jae Oh's profile on LinkedIn. Make sure
to connect with him, follow Him whatever. You'll also see Jim
Habig's profile as well, do the same there. We've linked to the
help doc all about revenue attribution report, so check that out if
you're curious. It'll walk you through the process. We also
mentioned episode 79. It was our recap of the be to believe event.
If you haven't listened to that one, I would highly recommend go
back and listen to that, especially the segment where I covered Jim
Habig's presentation. Come be a founding member of the LinkedIn Ads
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AJ Wilcox
Alright, so here are my thoughts on Revenue Attribution Report. I
know there are plenty of you marketers who have very strong
opinions all about revenue attribution so don't freak out if you
log into the product for the first time, and it doesn't fit your
exact use case. Remember, this is just a starting point. And I'm so
excited about LinkedIn jumping into this fray. As it's starting out
the only CRM that it syncs to is Salesforce. But of course, I
expect in the future, many more CRMs rolling out. I do see that the
usefulness of the Revenue Attribution Report is really going to be
dictated by the match rates. And that is the ability of LinkedIn to
match up who your customers are to who they are on LinkedIn. And we
don't know this yet. We don't know what match rates are going to be
like. So as we learn more, we'll announce it and let you know. But
between you and me, I expect them to be really good, just from
understanding how the technology is working on the back end. If you
want to go set this up right now, go log into business manager. In
the left hand navigation, you'll see revenue attribution as its own
tab, you can click on that and then you'll see the option to
connect to your CRM. LinkedIn wants us to note that it can take up
to 72 hours for data to appear once business manager has
successfully synced with the CRM. Now this is a public beta. But in
the fall when it comes out as a general release, we'll get a lot
more additional features for the report. I specifically love that
this is all self serve, and we don't need to go to our rep for
this. Okay, there we go. We'll see you back here next week. I'm
cheering you on in your LinkedIn Ads initiatives.