Sep 1, 2020
Show Resources:
Why Every Startup Marketer Should Be Using Conversation Ads
Get in touch with Ryan MacInnis: Twitter – @RKMAC or LinkedIn: https://www.linkedin.com/in/ryankmacinnis/
LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course
Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.
Show Transcript:
There are four LinkedIn Ads, ad formats, and 11 plus variants of them. LinkedIn figured out the right combination to use, and they just shared it with us.
0:14
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
0:23
Hey there LinkedIn Ads fanatics. LinkedIn just published a really
valuable playbook, which contains absolutely prescriptive
recommendations about what combinations of ad formats to use, and
when for maximum effectiveness. Today I sit down with Ryan MacInnis
from LinkedIn Product Marketing. He's going to share his research
that he and his team just published. Ryan is over sponsored
messaging as an ad category and shares with us some of his
excellent insights. So without further ado, let's hit it. Ryan
MacInnis, thanks so much for joining us. I'm excited to have you
here on the LinkedIn Ads Show.
0:57
Yeah, thanks so much AJ for having me. I appreciate it.
0:59
Oh, of course and super excited to get to chat about the new
playbook that you guys just released. I know you've been working
really hard on it for our listeners. So this is Ryan Mcinnis. He's
in the New York City Office for LinkedIn. I'm assuming not during
COVID times you're working out of the Empire State Building.
1:14
That is right. Yeah, no, I'm actually in Connecticut. So I can see
the city, but I'm not currently working in it.
1:21
Perfect. Get away from the hustle and bustle.
1:23
Exactly.
1:24
And Ryan is over the sponsored messaging product in Product
Marketing at LinkedIn. So super excited to get to ask him all these
questions and hear an internal response. Awesome. Okay. A very
first question. Ryan, tell us about you. You know, what are you
into personally? What do you love about work? What are you
responsible for? Give us all that good stuff.
1:45
Sure. Yeah. So I actually started my professional career as a
Boston Globe sports journalist, and that was in the end of college,
beginning of kind of my professional years and I was covering high
school and college sports. So I fell in love with storytelling kind
of early on, and was exposed to B2B marketing from there. And I
spent a lot of time attending startup events, realized how hard it
was to take something that was really complex and position it in a
way that not only explained what it was or what it did, but made it
really clear to somebody, I'm like, what value they could get from
it. So that's how I got into marketing and more specifically,
product marketing. And talking about sponsored messaging at
LinkedIn, it's really a situation couldn't have been any better for
me. I've spent the last five years or so running early stage
marketing teams at startups, whether it be the first in marketing
hire, or leading a team where the company is less than 100 people,
messaging and chat bots and whatnot, were a huge part of our
marketing strategy. So aside from doing the really early stage
startup stuff, I spent a little bit of time at Twitter on their
product marketing team for the developer platform called Fabric
that was eventually sold to Google. And yeah, even though I had
that big company, express I still do consider myself an early stage
marketer, since a lot of the skills you know, the frameworks and go
to market efforts have been super helpful in scaling conversation
ads, which was a new format we launched back in March. So that's
kind of me professionally, me personally, big into sports. I used
to be a basketball referee, a high school basketball referee. So
spent a lot of time doing that. And yeah, love reading as a former
English major, I guess you're never former you're always an English
major. But I do like to spend a lot of time reading and kind of
disconnecting from a lot of the nonfiction business world.
3:36
Well, I love that you have experienced as an early stage marketer,
you also have experienced in product marketing at larger companies.
So I think that puts you in a really unique position to understand
your advertisers, which we'll get into here in a few minutes but
this is why I'm so excited to have you like showing us this
playbook. This is super exciting about the playbook. So I know you
told me in the pre-show chat This has been your three plus months
in the making. share with us the story behind it. Tell us about the
new new playbook and why you decided to tackle this kind of
project.
4:07
Yeah, so I'll first just kind of talk about what it is. And I'll
bury the lead on that. So it's our new brand and demand playbook.
And really what it is, it's a combination of tactical advice on how
you use our different ad formats in both feed and messaging, along
with our newest features such as retargeting together to help you
achieve your goals on LinkedIn. And then it's also a source of
inspiration. Kind of the second half of the playbook are nine
customer stories that not only share the successes in the tactics
on how advertisers featured used something like carousel ads and
single image ads along with message ads, but you can get a snapshot
into what their framework is for how they deployed these things.
And so you get everything from the creatives that they use the
quotes from the people who really went went big on this and believe
that this is gonna be a big part of the strategy. And then you also
see benchmarks and results. And so what we wanted this playbook to
be for the first time, is the ability to kind of tell that cohesive
story of how do all of these formats that marketers have available
to them today on LinkedIn, how do they play best together? And how
do we recommend which formats to use based on which stage of the
funnel you're trying to engage your audience and then also give
people you know less about us and more about the successes of our
of our customers? How do we give them enough of that true playbook
so they can learn and seek inspiration from some of the best
marketers doing it today?
5:31
Yeah, and what was the pain point? I'm assuming you guys were
hearing customer feedback, people expressing a need or a pain,
wanting certain kinds of information. How did you decide to even
come out with this playbook? Yeah, I guess let's start there.
5:48
Yeah, definitely. So when I joined obviously conversation ads had
just launched and we had more recently launched you know, video ads
and retargeting was coming up right around the time that we're
starting to think about this playbook. And we had conversations
around how there really wasn't much advice on how to use these
formats best together, even though we were seeing really good
results from advertisers that were. And so it was solving a problem
that many advertisers on LinkedIn, they kind of go into their
strategies saying, this is the piece of content I want to promote.
Here's the one format and I was personally guilty of this as a B2B
marketer previously to and then you judge the success of the
content based on how well it did there in that format without
thinking about how other kind of like supporting cast members can
help lift that up, ie, you know, text ads, or video or things like
that. So what we're really trying to do is help advertisers be more
successful and we believe that it wasn't until we had all of these
things like the most engaging ways for you to capture someone's
attention in video and conversation ads. And then of course, with
retargeting and being able to really dig in and tap into that
behavior that you were able to understand a bit better. You could
actually figure out how you would connect the dots between running
an ad in the feed with really trying to drive conversion and
messaging, for example. So it was a really kind of a call that we
wanted to answer on how we could help advertisers get more out of
the tools that they had access to, even if, you know, some of the
lines weren't super clear on what they can do with them.
7:20
And Ryan, this is awesome. I'm a huge believer in using other ad
formats together to really multiply your efforts. And I didn't come
to that understanding until I was in a quarterly business review
with one of our clients. And LinkedIn gave us a report that said,
here's how people click on your sponsored content ads, who haven't
seen another ad format from you. And here's how they click when
they when they have and it was like a 30% lift and I went, ah,
there's the value. You may not see a direct ROI from any single ad
format, but as you bundle them together, it starts completing the
rest of the story.
7:57
Definitely. And to your point, exactly. I think it's helpful for a
lot of marketers to understand not only the context of what
somebody is doing or thinking about when they're on LinkedIn, maybe
they're there to just passively browse. They're there to learn from
their peers. Or maybe they're saying, hey, this helpful piece of
content, or this webinar is going to help me get that next
promotion in my career or, you know, make me a better, you know,
insert job title. But the other thing that I don't think a lot of
marketers realize is that everything that you're doing in the feed
because it is the kind of most prime real estate you have on
LinkedIn is essentially providing context and warming up people
that you want to have as customers or convert on a big activity
that you're promoting. So anything that they see in the feed is
kind of contextual relevance for anything that they may see in
their inbox. So if I were to want to promote an event, like we were
talking about a few weeks back, like carousel ads in the feed to
promote some of the speakers and so if I'm in the feed, I know that
hey, this company is has this event coming up. I know that the
speakers will be there and then maybe in my inbox because we can be
a bit more targeted and tailored to an individual person, we can
say, Hey Ryan, we know you're in Product Marketing at LinkedIn and
this is a pain point that we think you're really going through
right now. This is why you should attend this event, use our lead
gen forms, and you can register right then and there. And you have
the context as to why you're receiving that message. And you
understand kind of what the value was in the feed. So to your
point, the more that you can help these things work better
together, the more successful a lot of these marketers will be.
9:25
Yes, and you are in a fantastic position. Seeing all of this data,
I mean, as the platform you get to see anything that was touched
with a lead form. You get to see the exact conversions happening,
the confluence of all of these ad formats. So you're in amazing
position to actually tell what combinations of things and I'm sure
you're using really cool machine learning and AI algorithms to
figure this out. But you now know what's going to be the best
combination. And now you're sharing that with us. And quite
frankly, in the past, I've seen quite a few of the playbooks that
LinkedIn has created. And I would say they haven't exactly been
brimming with actionable information. And I've gotten to review
this one, and it's completely the opposite. I'm actually really
happy with this one. What changed with this? And is this a pattern
for the future?
10:12
Yeah, I mean, I definitely think it's going to be something we're
going to look to do more of. I think it's important to say that a
lot of the playbooks in the past were foundational kind of owner's
manual guides that you could read and understand how products
worked. And they were really important just to understand the nuts
and bolts before you could kind of get into the tactical How do
these work together? But there are definitely a couple things,
especially during our time being you know, quarantined and spending
more time at home that magnified this, that made this playbook kind
of look like what it what it does, that you'll read. And the first
thing is that obviously we have even shorter attention spans I
think, than we did before COVID-19. Especially those that are
balancing homeschooling, taking care of loved ones, kids and
whatnot. And then the other thing that was really interesting is
that many marketers felt like there was a window of time, or maybe
they could innovate in ways that they couldn't have before. When
many of their competitors were decreasing their spend or moving
slower than they would in the past. And so we were really hearing a
lot of feedback on, hey, we know that this is a window for us to
gain a competitive edge or reach an audience in a way that might be
a bit unexpected given that everybody's trying to reach them
through email, for example, how can we innovate on that? And then
the last thing that I think was was super interesting is that, you
know, as a former advertiser on LinkedIn, I think there's a lot of
preconceived notions about advertising is like, especially from
what you've been exposed to. So maybe you only understand a sliver
of the products that we offer, or you only understand a little bit
of how we talk about targeting and how you can reach kind of the
right persona within the right company that's really important for
your ABM efforts. So that was kind of the behind the scenes
thinking that went into this no nonsense approach, which is if I
were a B2B marketer, and I needed something that was easy to digest
during this time when everybody wants my attention. How can we
create a piece of content that would be valuable for them?
12:05
Ryan and I think you nailed it. Thank you for that. As you were
working to create this brand and demand playbook, I'm sure you were
looking through a lot of different research. What do you feel like
is your biggest bombshell that you experienced in researching? Was
there anything that just stood out like a sore thumb?
12:23
Yeah, it's funny you use the word bombshell. Like I don't think it
can be any more obvious to a lot of people once they've done it
themselves. And once they've read the playbook, which is the
opportunity cost of not using feed and messaging together is just
enormous, right. And I think many advertisers are advertising just
in the feed, which obviously is the most competitive real estate
and even though you can reach millions of people there, it's
extremely hard to get someone to take an action on a lead gen form.
For example, most people come to LinkedIn to explore, to learn, to
do these things mainly on a mobile device, you know, and so nothing
is more jarring than clicking an image and a form pops up, and that
be your only chance to really engage with somebody. So I think when
we looked at a lot of what made our customers successful what we
were seeing, particularly with how they were using, you know, video
retargeting with ebook promotion and a single image ad and how
they're actually putting together their own strategies for how
these ad formats can work best for them. We really wanted to drive
home this feed plus messaging narrative, because we knew that kind
of warming up your lead that narrative would result in a subset of
your audience seeing both to your point earlier. So seeing a piece
of sponsored content, and then actually having that contextual
relevancy on why they should convert in the LinkedIn inbox. And so
when you know more people are being exposed to that context,
ultimately you can lower your cost per lead and increase your lead
gen form conversion rate, which is a lot of marketers are really
looking for especially during this time.
13:54
Oh, I love it. And then this may be similar. I don't know you tell
me if this is the same as bombshell, but what do you feel like was
your biggest takeaway, or the biggest takeaway you'd suggest for
advertisers after now having been through the playbook?
14:07
Yeah, I think obviously, we talked about my first big takeaway,
which is that the formats work best together, not in silos. And
it's no secret that the majority of advertisers are looking to
advertising the feed first and kind of messaging is an
afterthought. And we're really trying to do is change that
narrative and saying, how can messaging be a bit more of a not just
a supporting cast member, but you know, maybe a second leading role
and how you think about a particular audience. So that was kind of
the biggest takeaway that I think a lot of people when they when
they read the playbook, we'll see how prominent messaging is within
each stage of the funnel and how we recommend using it, or even
within the success stories at the end, a lot of our customers are
using message ads and single image ads or video single image ads
and message ads. And so there's a very healthy mix on how they can
be powerful together. But, I think the other takeaway that many
people will have is that there are so many people you can seek
inspiration from and the willingness of these marketers who so
graciously approved for a lot of their creatives and their strategy
to be put in this playbook. They're great models for people to look
at. And the best part is, is maybe 30% of them have similar
tactics, like it's pretty unique the way that these marketers are
thinking about it. So that's the biggest takeaway, aside from how
these formats work well together, is that there's so many marketers
who are doing this well today that you can seek inspiration from
and coming out of it, not only will you have a better idea on how
you can use these different formats and targeting facets, but also
based on what industry, what region you're in, where you are in the
world, kind of which story resonates most with you and how you can
kind of seek inspiration from that.
15:46
Great! We as advertisers, I think we tend to think of each of the
ad formats kind of in their own little silo. I tell people all the
time, sponsored messaging ads are really good if you have a special
VIP kind of offer, but don't use them if you don't have an offer
that grabs them at first. And what we've found is so many
advertisers have come back to us and said, hey, we actually found
sponsored messaging ads to work really well as a retargeting ad
for, you know, a different ad format. And it makes perfect sense.
And one that I'm a little embarrassed that I did come up with.
16:23
No, and you're totally right. I mean, one of the success stories
we've seen recently with conversation ads are advertisers using
even if it's high intent behavior on your website, and using that
as a retargeting audience for a conversation ad promoting an ebook
download. You know, you wouldn't believe the successes that a lot
of these advertisers are seeing when an audience has that context
as to why they're being reached out to. Very similarly, with with
marketers on their own websites, the ones who are really good from
an automation perspective are able to give, you know prospects and
people who are on LinkedIn a lot of that helpfulness. Like why are
you asking me to read this message, why are you asking me to take
action on this CTA and the easier you can make that decision, the
better the experience,
17:08
Yeah, surrounding them so they've they've seen your brand before,
they feel comfortable. There's already that know, like, and trust
factor. It's a brilliant way to approach it. And then here in the
brand and demand playbook, this is very prescriptive, as opposed
to, I would say other playbooks or other content that LinkedIn has
published before. What am I trying to say? It's much more
prescriptive than other content that we've seen LinkedIn recommend
before. How did you decide on the different recommendations? And I
guess, how did you approach the different recommendations that are
very prescriptive in here?
17:43
Yeah, that's a good question. I think as a product marketer, I look
at three things on a weekly basis. The first is customer behavior.
The second is sales feedback. And then the third is market
dynamics, which obviously are are changing because of, you know,
what's going on the world, but essentially that is what technology
will marketer use today? If not tomorrow? And how can we understand
like where we should be building products and making
recommendations to to meet them where they want to be. And so I
think for this playbook, it was the results that our customers are
seeing that whereas was most important. So in my case, it was
conversation as we've seen conversation ads grow a tremendous
amount since launching in May, in March, rather, and I wanted to
understand why advertisers were having success with it. And if they
weren't, why they weren't. And for many times, more times than not,
they were a result of using multiple formats together were
conversation as were a key piece of that to your earlier point
around how they can work best together. And so, as I mentioned
earlier, like carousel ads to highlight speakers or even you know,
product features, if you're trying to get somebody to buy in on the
narrative of one platform to help them solve all your problems,
maybe each tile tells that story or, or highlights a different
aspect of your platform. And then conversation ads is a great way
to get them to convert. So some of the things we're seeing you
know, to be honest, is, you know, well over 50% lead gen form
submission rates with some advertisers who not only are using
conversation ads best practices, you know, really short, engaging
content, two to three calls to action, using lead gen forms as your
first CTA, but also having these formats be supportive. And what
they're trying to do is, is anywhere from five to seven times
higher than sponsored content alone. And so we started to pick up
on what sort of behavior was most valuable to marketers that we
wanted to share with even more marketers. And so the other source
of inspiration as we were starting to think about this was what
customers the success they were seeing with, you know, Lan,
LinkedIn Audience Network and retargeting, so I'm kind of more on
that, like reach in context layer. And so we took some of these
findings, started to form some perspectives on which formats and
targeting facets were the best for marketers to use based on what
we were seeing from our best customers, and then how we watched an
audience respond to it, that was really important as well. And so
that's why you'll see a lot of visually engaging recommendations at
the top of the funnel, like single image ads, carousel, ads, video,
and even conversation ads, depending on if it's you know, kind of a
brand play, or really trying to promote a blog post that is around
a particular movement or whatnot. And then also, you can see, kind
of towards the lower end of the funnel, where message ads or
sponsored messaging is maybe more of an investment because as a
prospect is lower down the funnel, there's more context, you've
warmed them up a bit more, and now you're shifting to kind of the
best place to have that intimate conversion opportunity, which is
in messaging. So we decided on this based on a combination of what
are our best customers doing today and why and then what behavior
are we seeing, you know, members respond really well to LinkedIn?
And how can we help marketers meet them where they want to be
met?
20:47
You certainly won't hear me arguing with a 50% conversion rate.
That's amazing. So for performance focused demand gen marketers,
let's say testing out LinkedIn Ads for the first time. Let's give
him a an imaginary budget of, let's say something like 10k, how
would you approach a brand new account? Do you have any
recommendations for what you'd put into which ad format and which
audience and how?
21:13
Yeah, I think for performance focus dimension marketers, obviously,
any type of retargeting would be extremely valuable. So if you've
never advertised on LinkedIn before, that's totally fine. Maybe
you're using some of our conversion tracking on your website. And
so you can definitely plug in some of the high intent behaviors as
audience types that you would like. So people who have converted on
ebooks previously, or visited pricing pages or other high intent
pages that you find valuable, and then for 10k, I really think you
can get a lot of value right now with conversation as I'm not just
saying that because I'm the product marketer for it. It's
definitely a format that is the most delightful way possible to
receive an ad right now. And what I mean by that is you have 500
characters or less to explain to somebody why you want their
attention. You give them the ability to provide context, additional
calls to action if they're just not quite ready to convert as
opposed to you know, message to your point. An exclusive offer it's
binary, either you convert or you don't. Conversation as are
definitely a bit more informal. And you can, see a lot of great
results for not a huge investment right off the bat. And then of
course, we're talking about brand and demand, we're talking about
feeding messaging, link text ads, dynamic ads, any way that you can
kind of get your, your brand in the top of someone's feed, even if
it's not, you know, right in front of them and in the feed itself,
but on the side, kind of the right rail way of advertising. They
are going to see that on LinkedIn and that is only going to help
lift the conversion rates with conversation ads. So from a
targeting perspective, definitely recommend an audience that is
already warmed up in some capacity. And then I think for
performance marketers if your goal is lead gen, obviously, that
conversation ads right now paired with something like text ads, or
even, you know, you can do something around like spotlight ads and
whatnot. You can see really good results for for that 10k
number.
23:08
Oh, beautiful. Thanks for that advice. And just digging into a
little bit of what you've seen from conversation as because they
are new. What are some of the best calls to action that you've
found being successful with conversation ads?
23:19
Yeah, it's a good question because I think as a marketer, you're
trying to understand and dig into exactly why people are behaving
the way that they do. And so with conversation ads unlike message
ads, you don't have a subject line, you don't have all of these
great things when you can say as many words as you as you want, or
at least much more than with conversation ads. And so the calls to
action in the language that you use is very important. And I think
what we're seeing anecdotally is is kind of this like passive and
friendly way of using these call to actions particularly around
lead gen forms. So if you are promoting an event, instead of
register now, maybe it save my spot or you know, like, sign me up
sort of thing. And I think that most people tend to look at these
call to action is very formal. So I connect with a member of our
sales team or download now it's like get your free copy, like get
your free copy is a lot more informal, a lot less intimidating. And
so from a CTA perspective, we always recommend you think that
you're having a conversation with a friend or a colleague. And if I
was trying to get you to read the playbook, I wouldn't send you an
email and say, you know, click this link or, you know, click this
button and download it now, I'd say, you know, like grab a free
copy or something like that. So I definitely think a lot of the
things that marketers are seeing success with an email right now
and the language that they're using can definitely be transferred
over to conversation ads.
24:47
Excellent. So how would you recommend dividing budgets between,
let's say, the feed, messaging ads, and even right rail, do you
have a rule of thumb that you'd follow?
24:58
Yeah, I mean, I don't have have anything prescriptive or I'm not
going to at least try to make any of those recommendations here,
but I would just kind of recommend based on what the goal is, if
it's more brand focused, I definitely think investing a bit more in
the feed makes a lot of sense with video with single image ads,
really trying to understand the behavior of somebody on LinkedIn,
especially with video retargeting now, so watching more than 25%,
more than 50% and using that behavior to send them something more
enticing. I think the feed is extremely valuable. And then I think
as you move down the funnel with your audience, making sure that
messaging is as much of your strategy as sponsored content. So
sometimes that's 50/50 for people that I've seen a ton of success
with sponsored messaging, but it should least be kind of that 70/30
60/40 split when you get towards the bottom of the funnel, or at
least in that high intent consideration phase where you're trying
to get someone to download an asset, attend an event, or things
like that. Because we definitely see that people will give
sponsored messaging and try, but compared to the amount that
they're investing in sponsored content, I think that this playbook
will help them think about it as more of a pillar of their
strategy.
26:11
That's perfect. That's exactly what I think everyone here wanted to
hear. So kind of going into back to your personal or business life
here. What are you most excited about or looking forward to coming
up right now?
26:23
Yeah, so obviously, this playbook is probably the thing that I've
been looking forward to most. But I think much bigger than that,
going to sponsor messaging specifically with conversation ads. I'm
excited about getting a lot more of my former colleagues in the
startup space, kind of this mid-market marketer to give
conversation ads a try. I think the perceived notion that LinkedIn
is an expensive place to advertise isn't wrong for people that
don't have a strategy that helps them use all these things together
really well. So you're not using retargeting Not thinking about
kind of a very intimate audience and we're startups. And you know,
smaller marketing teams fall in as they think that this is a place
that's kind of unattainable for them to advertise. And that's not
true at all. And so we have a blog post, that by the time this
podcast comes out will be live. It's called why every startup
marketer should be using conversation ads. And it's kind of like an
open letter to myself, which is, if I had conversation ads,
obviously, in previous roles, why should I be using it? What are
some of the success stories we're seeing from a lot of these
scrappy marketing teams that are trying to use their budgets really
effectively? So I'm excited for more of these smaller marketers or
those with a bit smaller budgets to really find a ton of great
value out of conversation and specifically, and then how LinkedIn
can be even more impactful for them.
27:50
Great, and we're going to link to the why every startup marketer
should be using conversation ads down in the show notes will also
link directly to the Brand and Demand Playbook. So all of you can
can consume this and even follow along. So that's fantastic.
Congratulations on the release of such an awesome asset. By the
time any of you are hearing this, this should be available. So
obviously Ryan and I are talking before it's fully released, and
it's a big burden on his shoulders, and that will be lifted on
Tuesday. So that's great. Yeah, Ryan, this has been fantastic. Just
getting feedback from you and hearing really how marketers can
better use the ad formats in tandem with each other. Do you have
anything else you'd like to share with us or anything that LinkedIn
advertisers should be paying attention to?
28:34
No, I think there's a lot of great things that we're coming out
with from a product perspective, I think, you know, LinkedIn live
and events and things like that are gonna be something we're gonna
continue to invest in. If you are a conversation ads customer or
you want to try it. We just came out with a new reporting feature
called Flow Chart that I'd love to, you know, kind of plug which
gives you CTA level, engagement, understanding verse similar to how
you would think about it. Google Analytics or where people are
dropping off in your conversation. And so I would definitely ask
you to to look at that if you're thinking about conversation ends,
or you want to understand how this new format can be helpful in
your goals, because you're gonna learn a ton about the behavior of
somebody in the inbox that you never had before. So that's gonna be
great.
29:18
And I have definitely gotten a chance to check out the flow chart
view of the conversation ads. And that was a brilliant addition. So
thanks so much for that. And with that being said, thank you so
much for being on the show, Ryan. Sure. Appreciate your insights.
And is there any way that you'd want listeners to connect with
you?
29:37
Yeah, sure. I mean, if you're active on on Twitter I'm at @RKMAC,
or I'm on LinkedIn, you can you can find me there.
29:45
Perfect. And I'll go ahead and link both of those down below in the
show notes. Ryan, thank you so much for being on the show, and
we'll look forward to hearing from you soon.
29:53
Perfect. Thanks so much for having me, AJ. Appreciate it.
29:55
All right. I hope you enjoyed that talk I had with Ryan. I've got
the episode resourcescoming up for you right now. So stick
around.
30:07
Thank you for listening to the LinkedIn Ads Show. Hungry for more?
AJ Wilcox, take it away.
30:18
Okay, the Brand and Demand Playbook that Ryan mentioned, I've got
the link down there below. So definitely check that one out. I
think you'll like having that one reviewed and on your hard drive.
He also mentioned the blog post, why every startup marketer should
be using conversation ads, I've got the link down below for that as
well. It's definitely worth checking out. Ryan shared his Twitter
handle as well as you can connect with him on LinkedIn. So I've got
both of those links for you. And if you are new to LinkedIn ads, or
you have an employee or a colleague who needs to learn it,
definitely check out the course that I did with LinkedIn Learning.
It's incredibly inexpensive and very valuable. And then take a look
at your podcast player right now and see if that subscribe button
is already lit up. If not, give it a nice loving touch. And while
you're at it rate us of course, I'd love to see five stars on
everything, but rate us whatever you legitimately think we deserve.
And I would love to hear you review our podcast to on whatever
service you're using. leave us a review and I'd love to read it
aloud and help shout you out. With any show ideas, topic
suggestions, any sort of feedback, hit us up at
Podcast@B2Linked.com. And then with that being said, we'll see you
back here next week, cheering you on inyour LinkedIn Ads
initiatives.